welcomes new customers with an automatic message
Active automationSegmentation and automation for personalized engagement
Avs Studio uses WPP Marketing for welcome automation and segmented campaigns, highlighting the exclusivity of handcrafted jewelry.
Summary: Reduction of manual work in communication, increased engagement through personalized messages, and efficient organization of campaigns by customer segments, strengthening relationships and the perception of brand exclusivity.
A feature connected to the customer's real workflow.
Avs Studio is a handcrafted sterling silver jewelry brand based in Tel Aviv, featuring modern design and focused on consumers seeking unique everyday accessories. Welcome new customers with automated messages and organize targeted campaigns for distinct audiences, emphasizing the brand’s exclusivity and avoiding generic communication.
Use automation to send welcome messages to new customers and segment by tags to separate audiences such as new customers, at‑risk customers and top customers, ensuring targeted and relevant campaigns.
01
automação de mensagens de boas-vindas
02
tag-based campaigns
03
evita comunicação genérica e spam
04
strengthens relationships with customers
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and relevant communication for different customer profiles, avoiding generic messages that could undermine engagement with the handcrafted jewelry brand. Implement welcome automation and use tag-based segmentation to create targeted campaigns, ensuring each audience receives messages appropriate to their profile and purchase stage.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted according to the customer's profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic messages
automation makes initial engagement with new customers easier
e-commerce integration makes communication more efficient
Expand the use of automations for abandoned cart messages and repurchase campaigns, and explore additional integrations to enrich customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.