engages the customer at the moment they show interest
Active automationAutomation and segmentation for efficient engagement in supplements
Fika uses first-purchase incentive automation and segmentation for personalized communication in supplements.
Summary: Helps recover purchase opportunities, reduces manual work with automations, keeps customers informed, and creates segmented communication cadences for greater relevance.
A feature connected to the customer's real workflow.
Fika is an Argentine online store that sells dietary supplements, vitamins and wellness products, offering payment and shipping options throughout the country. Encourage customers when they show interest, incentivize the first purchase and maintain segmented communication to avoid generic messages.
Use of automation configured to send messages encouraging first purchase and segmentation by tags that classify audiences as new customers, at-risk, inactive, and recent buyers.
01
comunicação segmentada e personalizada
02
estimulo à primeira compra
03
redução de mensagens genéricas e spam
04
integration with e-commerce platform
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and increase conversion without overwhelming them with generic or irrelevant messages, ensuring efficient and segmented communication. Implement automation to incentivize first purchases and use tag-based segmentation to send targeted campaigns, integrated with the e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
customer interest identification
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of incentive messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma Nuvemshop para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves communication relevance
automation optimizes the team's time
avoiding generic messages increases engagement
e-commerce integration enables accurate data
Expand the use of automations for repurchase and review, and also explore targeted mass campaigns for other customer profiles.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.