welcomes new customers with an automatic message
Active automationAutomation and segmentation for qualified engagement and customer experience
Sweevie Brasil uses automations and segmentation to communicate with customers using personalized messages, keeping them informed and encouraging repeat purchases.
Summary: Helps recover sales opportunities, reduces manual work with automated messages, keeps customers informed about orders and shipments, creates repurchase cadence, and organizes campaigns by segment.
A feature connected to the customer's real workflow.
Sweevie Brasil offers a natural, healthy sugar alternative made from apple and fiber, free of chemicals and without a bitter aftertaste, aimed at consumers seeking natural sweeteners and concerned about health and nutrition. Keep customers informed and engaged, avoid generic communication, encourage repeat purchases and improve the shopping experience.
Use automations for welcome messages, order confirmation and shipping updates, combined with audience segmentation to send targeted messages based on customer profile and behavior.
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Personalized and segmented communication
02
Message automation for order confirmation and updates
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Effectively communicate an innovative product in the natural sweeteners category, avoiding generic messages that could be perceived as spam and keeping the customer informed throughout the entire purchase journey. Implement automations to welcome new customers, confirm orders and provide shipping updates, as well as segmentation to send targeted campaigns to specific audiences, ensuring relevant and personalized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Audience segmentation with labels to separate profiles and campaigns
The company quickly understands where WhatsApp fits into the journey.
02
Message automation for welcome, order confirmation and shipping update
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted campaigns based on customer behavior and profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita desgaste com mensagens genéricas
Automation keeps customers informed and reduces operational effort
Relevant communication strengthens relationships and encourages repeat purchases
Expand segmentations for at-risk and inactive audiences, implement targeted campaigns for evaluation and support, and leverage messaging to encourage repurchase and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.