welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized engagement in Luben
Luben uses automations and segmentation to keep customers informed and engaged with pet-friendly products.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates a repurchase cadence through targeted, relevant campaigns.
A feature connected to the customer's real workflow.
Luben is an Argentine pet-friendly shop that offers candles, decor, apparel and accessories inspired by pets, focusing on home and decorative pet-themed products. Its target audience is pet lovers and people looking for themed decorative items. Keep customers informed and engaged, improve the shopping experience and strengthen relationships with segmented audiences, while avoiding generic communication and spam.
Luben uses configured automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. In addition, it runs tag-segmented campaigns for different audiences, such as new customers, at-risk customers, inactive customers, and recent buyers.
01
recovers sales opportunities
02
reduz trabalho manual na comunicação
03
keeps customers informed about orders and shipments
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage customers in a personalized and efficient way, avoiding generic communication and message overload, while keeping customers informed about order and shipping status. Implement automations for welcome messages, order confirmation, and shipping updates, combined with segmentation to send targeted campaigns to distinct audiences, using labels to organize segments.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation for distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending targeted campaigns to avoid generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation improves communication relevance
automation reduces manual effort and increases efficiency
manter clientes informados fortalece relacionamento
avoiding spam is essential for engagement
Expand the use of targeting to new audiences, explore repurchase and review campaigns, and integrate new features for customer support via automations.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.