welcomes new customers with an automatic message
Active automationAutomation and segmentation for a better patient experience
Centro de Diagnóstico Clínico uses automations and segmentation for efficient and ethical communication with its patients.
Summary: Reduced manual work in communication, improved patient experience with clear, automated information, and organization of campaigns by segment for greater relevance and engagement.
A feature connected to the customer's real workflow.
Centro de Diagnóstico Clínico offers laboratory test packages focused on health prevention and care, with a strong ethical commitment, reliability and empathy, serving individuals and families seeking peace of mind and confidence in their results. Improve communication with patients through automated messages that welcome new clients, confirm orders and provide shipment updates, ensuring clear and timely information.
Use of automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipment and tracking of exams, with tag-based segmentation to avoid generic messages.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Real-time updates on shipments
04
Segmented communication prevents spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with patients at different stages of the process, avoiding generic messages and maintaining the ethical and quality commitment of the Clinical Diagnostic Center. Implement message automations integrated with the Wix ecommerce, with tag-based segmentation to send specific messages to distinct audiences, such as new customers and patients with orders in progress.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
Integração com plataforma de ecommerce
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta agilidade
Ethical and empathetic communication strengthens patient trust
Ecommerce integration streamlines information flow
Expand targeting to include audiences such as inactive and at-risk customers, and implement re-engagement and evaluation campaigns to strengthen relationships.
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