welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized self-care
Rice Botanica uses automation and segmentation to communicate with customers through personalized messages, enhancing their self-care ritual.
Summary: Helps welcome customers with a personalized touch, reduces manual work with automated messages, keeps customers informed and engaged, and organizes campaigns by segments for more effective communication.
A feature connected to the customer's real workflow.
Rice Botanica offers rice-based self-care products, combining family tradition and botanical actives for nourished, radiant skin. Its target audience is people interested in self-care and natural skin products, including men and women seeking sophisticated, natural skincare. Welcome new customers with automated messages and maintain segmented communication to avoid generic messages, strengthening relationships and encouraging repeat purchases.
Through the welcome automation, Rice Botanica sends personalized messages to new customers. It uses tag-based segmentation to separate audiences, ensuring campaigns are directed to specific groups, such as new, at-risk, or inactive customers, avoiding spam and increasing the relevance of communications.
01
recepciona novos clientes com mensagens automatizadas
02
evita comunicação genérica e spam
03
mantém clientes informados e engajados
04
organiza campanhas por segmentos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers—avoiding generic messages and spam—while strengthening ties with audiences interested in natural products and skincare. Implement welcome automation for new customers and use tag-based segmentation to organize targeted campaigns, ensuring relevant and timely messages for each customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para separar públicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending personalized messages according to profile
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for data flow
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automação reduz esforço manual e melhora experiência do cliente
ecommerce integration makes campaign management and personalization easier
Expand the use of segmentation for repurchase and review campaigns, and integrate cart-related and support messages to further enhance the customer experience.
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