welcomes new customers with an automatic message
Active automationIntelligent automation for segmented communication and order follow-up
Moda Mia uses automations and segmentation to improve communication, inform customers, and organize campaigns.
Summary: Reduction of manual work, improved customer experience with clear and timely information, organization of campaigns by segments, and increased communication efficiency.
A feature connected to the customer's real workflow.
Argentinian online store specializing in women's clothing, offering a wide variety of products and nationwide shipping, focused on providing flexible payment options and an excellent customer experience. Ensure personalized and efficient communication with customers, keeping them informed about their orders and encouraging engagement without creating spam.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and shipping updates with tracking. Tag-based segmentation to separate audiences and campaigns, avoiding generic messages.
01
Personalized and segmented communication
02
Automatic order tracking
03
Redução do trabalho manual
04
Melhora na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages or spam, while organizing campaigns for different audiences. Implement essential message automations and audience segmentation using tags, ensuring relevant communication and transparent order tracking.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome automation to greet new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic shipping and tracking update
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation via tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and spam
Automation reduces manual effort and improves the customer experience
Keeping the customer informed throughout the entire process builds trust
E‑commerce platform integration simplifies automations
Expand the use of segmentation for targeted promotional campaigns, explore new automations for repurchase and review requests, and continue improving communication personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.