welcomes new customers with an automatic message
Active automationSegmented communication that highlights original design and keeps customers informed
Bibelô Designer uses automations and segmentation to engage customers with personalized messages and order updates.
Summary: Bibelô Designer was able to organize its communication campaigns, keep customers informed throughout the entire purchase process, and create a relationship cadence that highlights its original design, while also reducing the team's manual effort.
A feature connected to the customer's real workflow.
Bibelô Designer is a Brazilian brand that creates and sells original home décor and household utility products, focused on consumers looking for exclusive pieces to beautify and organize living spaces. Keep the customer informed, create a personalized experience, and strengthen the relationship through automated and segmented messages.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and shipping and tracking updates. Tag-based segmentation to deliver targeted communications to different audiences, avoiding generic messages or spam.
01
reduces manual work
02
mantem clientes informados
03
avoid generic communication
04
values the customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communication is personalized and efficient, avoiding generic messages that could harm the customer experience and the brand's reputation. Implement message automations aligned with strategic tag-based segmentation, enabling the delivery of relevant content and important updates to different customer groups.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation for distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents spam and improves message relevance
automation reduces manual effort and increases efficiency
comunicação personalizada fortalece o relacionamento com clientes
integrating platforms makes campaign management easier
Expand the use of segmentation to include repurchase and review campaigns, and integrate new features that can broaden customer support and engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.