recover customers who started a purchase but didn’t finish
Configured time: 60Smart segmentation and automation for effective engagement in children's fashion
Children's clothing store uses cart recovery automation and segmentation for personalized and sustainable communication.
Summary: The solution helps recover sales opportunities, reduces manual follow-up work, keeps customers informed about their carts, and creates a segmented communication cadence that respects the user experience.
A feature connected to the customer's real workflow.
tiny trunk is an Indian online store that sells comfortable, eco-friendly children’s clothing with appealing designs, focused on kids aged 6 months to 8 years and their caregivers. The brand values sustainability and comfort, operating in the children’s fashion and accessories segment. Recover customers who started a purchase but didn’t complete it, preventing lost opportunities and increasing engagement with segmented audiences.
The automation sends targeted messages to customers who abandoned their cart after a configured time, encouraging them to complete the purchase. In addition, tagging-based segmentation allows communication to be personalized for different groups, preventing generic messages or spam.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Reduction of generic messages and spam
04
Efficient engagement with different audiences
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and personalized for different customer profiles, avoiding generic messages that may be perceived as spam, while recovering lost sales due to cart abandonment. Implement an abandoned cart recovery automation integrated with the Wix system, combined with tag-based segmentation to send specific messages to distinct audiences, keeping the customer informed and encouraging checkout completion.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segmentação por etiquetas para públicos distintos
This step keeps service, sales, campaign or support connected to the conversation history.
04
Personalized communication to increase conversion
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita desgaste da marca com mensagens genéricas
Automation reduces manual work and increases efficiency
Comunicação personalizada melhora experiência do cliente
Integration with ecommerce platform streamlines processes
Expand the use of segmentation to other repurchase and loyalty campaigns, and integrate new automations for reviews and support to strengthen customer relationships.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.