welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication in stationery
Tau uses WPP Marketing automation and segmentation to personalize communication and optimize sales of stationery and promotional gifts.
Summary: Helps keep customers informed, creates repurchase cadence, and reduces manual work by organizing campaigns by segment and avoiding generic communication.
A feature connected to the customer's real workflow.
Tau offers customized products such as badges, waterproof labels, planners and giveaways for schools, events and customers seeking personalization, sold online through an integrated platform. Welcome new customers with automated messages and segment campaigns for specific audiences, avoiding spam and generic communication.
Use automation to send welcome messages to new customers and segment the audience with tags for targeted campaigns, such as new, at-risk, or recent buyers.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
segments audiences for targeted campaigns
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with diverse audiences, avoiding generic messages and reducing manual work in campaign management. Implement automation for welcome messages and use tag-based segmentation to organize specific campaigns, ensuring relevance and better customer relationships.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
ecommerce platform integration enables order tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
campaigns are targeted to segmented audiences for greater relevance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual work and speeds up customer relationships
ecommerce integration makes tracking and personalization easier
personalized messages strengthen customer relationships
Expand use of automations for abandoned cart and repurchase messages, and integrate reviews and support to strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.