welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Natural uses automations and segmentation to improve communication and experience in children's fashion.
Summary: Natural was able to organize its campaigns by segment, keep customers informed throughout the entire purchase process, and reduce the team’s manual effort, strengthening relationships with children and their families.
A feature connected to the customer's real workflow.
Natural is a brand specializing in baby and children’s fashion that offers a variety of kids’ clothing with shipping across the country. Focused on families with young children, the brand aims to create a distinctive and efficient shopping experience. Improve communication with customers by keeping them informed about their orders and shipments, and create segmented campaigns to avoid generic messages and spam.
Uses configured automations to send welcome messages to new customers, automatic confirmations for approved orders, and shipping updates with tracking. Segmentation is done by tags that classify audiences for specific campaigns.
01
Reduce manual work with automations
02
Comunicação personalizada por segmento
03
Customers always informed about orders and shipments
04
Evita envio de mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with different customer groups without overloading the team with manual tasks, and avoid sending generic messages that may be perceived as spam. Implement automations for key messages and advanced audience segmentation via WPP Marketing, enabling targeted campaigns and automated communication about orders and shipments.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Continuous shipping updates with tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending targeted messages to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual effort and speeds up support
Keeping customers informed strengthens brand trust
Campaigns organized by audience increase relevance
Expand the use of segmentation to include repurchase and review campaigns, and integrate new automated support features to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.