recover customers who started a purchase but didn’t finish
Configured time: 60Efficient cart recovery with precise targeting
Virtuous uses automation to recover customers who abandon carts, avoiding generic messaging by segmenting with tags.
Summary: Helps recover lost sales opportunities, keeps customers informed about their carts, reduces manual work by automating outreach, and organizes campaigns by segment for greater relevance.
A feature connected to the customer's real workflow.
Virtuous is an online women's fashion store offering dresses, sets, rompers, jumpsuits and blouses/shirts. It operates in the fashion and accessories segment, targeting women interested in fashion and buyers of women's clothing. The site is hosted on the Nuvemshop e-commerce platform. Recover customers who started the purchase process but didn’t complete it, increasing conversion chances and reducing cart abandonment.
The automation sends personalized messages to customers who abandoned their cart after a configured time, using tag-based segmentation to avoid generic messaging and spam. This way, messages are targeted to specific audiences, such as new customers, at-risk customers, or recent buyers.
01
Abandoned cart recovery
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Segmented and personalized communication
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment in a women's fashion store by keeping communication relevant and personalized for different customer profiles, without generating spam or generic messages. Implement WPP Marketing's abandoned cart recovery automation, using tag-based segmentation to send specific messages to distinct audiences, integrated with the Nuvemshop platform to ensure up-to-date data and effective communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of abandoned carts on the Nuvemshop platform
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Customer segmentation by specific tags
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted messages for different audiences to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Monitoring and tuning automation for better performance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação melhora a relevância da comunicação
Automação reduz esforço manual e aumenta eficiência
Integração com e-commerce é fundamental para dados atualizados
Personalized messages generate higher engagement
Expand the use of segmentation to other repurchase and review campaigns, and explore additional integrations for customer support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.