welcomes new customers with an automatic message
Active automationSegmented automation for bag and travel service customers
Cesanon uses automation to welcome customers and segment campaigns, integrating the sale of bags and travel services.
Summary: Improved customer relationships, organized campaigns by segment, reduced manual work, and more effective communication that keeps customers informed and engaged.
A feature connected to the customer's real workflow.
Cesanon sells bags, men's fashion accessories and travel services, including ticket issuance and visa assistance, offering complete solutions for its customers. Welcome new customers with automated messages and segment the audience for targeted campaigns, avoiding generic communications and spam.
Use automation to send welcome messages to new customers and tag-based segmentation to organize targeted campaigns by customer profile, such as recent buyers and travel interested users.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient communication for distinct audiences who buy varied products and use travel services, avoiding generic messages and keeping the customer informed. Implement welcome automation and segmentation by tags to organize specific campaigns, ensuring relevant and personalized messages for each audience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted at groups such as recent buyers and customers interested in trips
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform to simplify management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents brand fatigue from generic messages
automação melhora eficiência operacional e experiência do cliente
bundling products and services requires personalized communication
use of tags makes campaign organization easier
Expand the use of automations for cart, payment and repurchase messages, and integrate reviews and support to enhance the customer experience.
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