recover customers who started a purchase but didn’t finish
Configured time: 60Recovery and segmentation automation for greater sales efficiency
DAC PRO uses automation to recover abandoned carts and segments audiences to avoid spam.
Summary: Helps recover lost sales opportunities, keeps customers informed about their carts, reduces manual work for the team, and organizes campaigns by distinct segments.
A feature connected to the customer's real workflow.
DAC PRO is an official store based in Córdoba, Argentina, offering nutritional supplements, proteins, creatines, magnesium, pre-workouts, collagen and sports apparel, with shipping nationwide. The target audience is people who engage in physical activities, those interested in health and nutrition, and dietary supplement consumers. Recover customers who started a purchase but didn’t complete it, and maintain segmented communication to avoid generic messages and spam.
The abandoned cart recovery automation is configured to send personalized messages to customers who did not complete their purchase after a set period. Targeting is done through tags that organize audiences for targeted campaigns.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Reduction of generic messages and spam
04
Campaign organization by tags
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid losing sales from abandoned carts and maintain relevant, segmented communication for different customer profiles, reducing spam risk and increasing engagement. Implement automation for abandoned cart recovery by sending segmented messages, using tags to separate audiences and specific campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identifying customers with abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of messages for recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
Audience segmentation by specific tags
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted campaigns for different profiles
This step keeps service, sales, campaign or support connected to the conversation history.
05
Continuous monitoring and tuning of automations
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation avoids generic communication and increases engagement
Automação reduz trabalho manual e melhora eficiência
Cart recovery is essential for e-commerce sales
Using labels makes organization and personalization easier
Expand the use of segmentation for repurchase and review campaigns, and also integrate other automations for support and retention.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.