welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Royal Myers uses automations and segmentation to improve communication and order management in the online store.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates a communication cadence that strengthens the customer relationship.
A feature connected to the customer's real workflow.
Online store of the Royal Myers brand offering fashion products and accessories with perks such as free shipping, interest-free installment payments, and discounts for bank transfer, serving consumers interested in fashion. Improve the customer experience through automated, segmented communication, keeping them informed and engaged throughout the purchase journey.
Use automations to send welcome messages, order confirmations and shipping updates, combined with audience segmentation to avoid generic communication and spam, sending specific messages to groups such as new customers, at‑risk customers and recent buyers.
01
Personalized and segmented communication
02
Redução de trabalho manual
03
Customer-reported maintenance
04
Strengthening the relationship
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, while keeping customers informed about their orders. Implement message automations that follow the customer from purchase to delivery, with segmentation that enables sending targeted campaigns to distinct audiences, improving relationships and the shopping experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message, order confirmation and shipping update automation
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending targeted messages to different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual work and increases efficiency
Manter o cliente informado melhora a experiência de compra
Personalized campaigns strengthen customer relationships
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features to further enhance the customer experience.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.