welcomes new customers with an automatic message
Active automationAutomation and segmentation for qualified engagement
Ametista Alianças uses automation and segmentation for personalized communication with customers of exclusive jewelry.
Summary: Reduced manual work in communications, increased relevance of sent messages, better organization of campaigns by segment, and keeping the customer informed and engaged.
A feature connected to the customer's real workflow.
Store specialized in personalized wedding bands, rings and necklaces in 950 silver and 18K gold, offering delivery throughout Brazil, focused on memorializing special moments with exclusive products. Welcome new customers with automated messages and maintain segmented communication to increase engagement and avoid spam.
Active automation of welcome messages for new customers, combined with the use of tags to segment audiences and create targeted campaigns, avoiding generic communication.
01
recepção automática de novos clientes
02
personalized communication by segment
03
reduction of manual work
04
prevents sending spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized communication for different customer profiles, avoiding generic messages and excessive spam, while reducing manual work in contact management. Implement welcome automation and use tag-based segmentation to send specific messages to distinct audiences, such as new customers, recent buyers, and inactive customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
active welcome message automation
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending tailored messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual effort and speeds up contact
personalized messages strengthen relationships
ecommerce integration simplifies campaign management
Expand the use of automations for abandoned cart and repurchase messages, and also leverage targeted mass campaigns to strengthen relationships with different customer profiles.
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