recover customers who started a purchase but didn’t finish
Configured time: 60Effective targeting for personalized communication with ASD families
Loja do Autista uses segmentation and automation to improve the shopping experience for families with children on the autism spectrum.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces the team’s manual work, and organizes campaigns by specific segments.
A feature connected to the customer's real workflow.
Online store dedicated to offering accessories, toys and products to improve the quality of life of children on the autism spectrum (ASD), serving atypical families with conveniences such as free shipping and installment payments. Recover customers who started purchases but didn’t complete them, and maintain segmented communication to avoid generic messages and spam.
Use of automation configured to send cart recovery messages after a set time, combined with tag-based segmentation to target specific campaigns to audiences such as new customers, at-risk customers, or recent buyers.
01
recuperação de carrinho abandonado
02
comunicação segmentada e personalizada
03
reduction of manual work
04
improvement in the shopping experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Serve a specialized niche with relevant communication, avoiding generic messages that do not consider the specific needs of families with children with ASD. Implement automation for abandoned cart recovery and use tag-based segmentation to send targeted messages, ensuring efficient and respectful communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends messages after configured time for abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation identifies specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted to segmented audiences, avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
facilitates relevant communication for TEA customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for effective communication in specialized niches
automation reduces manual effort and increases efficiency
avoiding generic messages improves brand perception
understanding your audience allows you to create more relevant campaigns
Expand targeting to include repurchase and evaluation campaigns, and integrate personalized support to strengthen relationships with the families served.
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