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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
Griffus Cosméticos Beauty & cosmetics · Recuperacao de carrinho abandonado

Griffus Cosméticos uses automations and segmentation to improve communication and engagement with customers.

Beauty & cosmetics Automação Segmentation
See case
Don Cassio Selaimen Household utilities · Welcome for new customers

Don Cassio Selaimen uses automations and segmentation to engage customers of handcrafted Gaucho knives.

Household utilities Automação Segmentation
See case
Loli Makeup Argentina Beauty & cosmetics · Atualizacao de envio

Loli Makeup Argentina uses automations and segmentation to improve the customer experience and optimize online sales.

Beauty & cosmetics Automação Segmentation
See case
Kiracases by Pulso creativo Cell phones & accessories · Recuperacao de carrinho abandonado

Kiracases uses automations to recover carts, confirm orders and notify shipments, with segmentation to avoid spam.

Cell phones & accessories automation cart recovery
See case
Ravinee’s Collection Household utilities · Recuperacao de carrinho abandonado

Ravinee’s Collection uses automations and segmentation to engage customers and optimize online sales.

Household utilities Marketing automation Recuperação de carrinho
See case
Shopmyuniform.com Fashion & accessories · Welcome for new customers

Shopmyuniform.com uses automations and segmentation to improve the shopping experience for school and professional uniforms.

Fashion & accessories automation segmentação
See case
Lago Beachwear Fashion & accessories · Order cancellation

Lago Beachwear uses automations and segmentation to optimize communication and recover sales in its swimwear e-commerce.

Fashion & accessories Automação Segmentation
See case
UseTF Fashion & accessories · Recuperacao de carrinho abandonado

UseTF uses automations and segmentation to recover carts, confirm orders, and remind about payments.

Fashion & accessories Marketing automation Recuperação de carrinho
See case
Butiello - Papelaria & Af Stationery & gifts · Welcome for new customers

Butiello uses automations and segmentation to improve communication and customer service at the online stationery store.

Stationery & gifts Automação Segmentation
See case
Dental Só Para Doutores Health & supplements · Welcome for new customers

Dental Só Para Doutores uses automations and segmentation to optimize communication with dentists and clinics.

Health & supplements Automação de Marketing Segmentation
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Que Mate Srl Home & Decor · Welcome for new customers

Que Mate Srl uses automations and segmentation to improve communication and sales of handcrafted mates.

Home & Decor Message automation Segmentation
See case
Infobytes Electronics & Computers · Welcome for new customers

Infobytes uses automations and segmentation to keep customers informed and encourage purchases with personalized messages.

Electronics & Computers Marketing automation Segmentation
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Soidolos Fashion & accessories · Welcome for new customers

Official shop for exclusive products uses automations and segmentation to engage fans and recover sales.

Fashion & accessories automation segmentação
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AMS Parts Auto parts & accessories · Welcome for new customers

AMS Parts uses automations and segmentation to improve communication and order management in auto parts.

Auto parts & accessories Automação Segmentation
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Henrikei Artes Fashion & accessories · Recuperacao de carrinho abandonado

Henrikei Artes uses automations and segmentation to recover carts and notify customers.

Fashion & accessories Marketing automation Segmentation
See case
Kaê Chocolates Food & Beverage · Recuperacao de carrinho abandonado

Kaê Chocolates uses automations and segmentation to reach customers with personalized messages and recover abandoned carts.

Food & Beverage Automação Segmentation
See case
Areia dos Gatinhos Pet shop · Welcome for new customers

Areia dos Gatinhos used automations and targeted campaigns to improve communication and processes.

Pet shop Automação Campanhas Segmentadas
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Louder.ink Fashion & accessories · Atualizacao de envio

Louder.ink uses automation to notify customers about shipping and tracking, ensuring a transparent and fast experience.

Fashion & accessories Shipping update automation WPP Marketing
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Gourami Fashion & accessories · Atualizacao de envio

Gourami uses automation to notify customers about shipping, ensuring a smooth experience and post-purchase engagement.

Fashion & accessories Send automation WPP Marketing
See case
Uh Lá Lá! Semijoias BR Jewelry and semi-jewelry · Welcome for new customers

Ooh la la! Semijoias BR uses automations and segmentation from WPP Marketing to improve communication and engagement.

Jewelry and semi-jewelry Automação Segmentation
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El Brebaje de la Bruja Fashion & accessories · Welcome for new customers

A fashion store in pre-launch uses automations and segmented campaigns to engage customers and recover abandoned carts.

Fashion & accessories Marketing automation Segmentation
See case
Casa Washi Stationery & gifts · Atualizacao de envio

Casa Washi uses automations and segmentation to notify customers and organize campaigns without spam.

Stationery & gifts automation segmentação
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Chic & Perfumados Perfumery · Welcome for new customers

Chic & Perfumados uses automations to improve communication and engagement with customers of imported perfumes.

Perfumery Message automation Recuperação de carrinho
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Etoilux Bags & handbags · Welcome for new customers

Etoilux uses automations and targeted campaigns to ensure personalized and efficient communication with pre-loved luxury bag customers.

Bags & handbags Marketing automation Segmentation
See case

Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.