keeps the customer informed about shipping and tracking
Active automationSegmented communications and automations that keep customers informed and organize sales
Casa Washi uses automations and segmentation to notify customers and organize campaigns without spam.
Summary: Helps keep customers informed throughout the entire buying journey, organizes campaigns by specific segments, and reduces manual communication work.
A feature connected to the customer's real workflow.
Casa Washi is an Argentine shop that sells papers, stickers, washi tapes and materials for journaling and scrapbooking, serving both wholesale and retail customers, focused on artisans, scrapbooking enthusiasts and end consumers. Keep customers informed about their orders and shipments, and organize segmented campaigns to avoid generic communication and spam.
Use automations to automatically confirm approved orders and update shipping, plus segmentation by tags to separate audiences and specific campaigns.
01
mantém clientes informados sobre pedidos e envios
02
organizes targeted campaigns
03
evita comunicação genérica e spam
04
reduces manual communication work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive clear, automated information about their orders and shipments, while avoiding generic communication that could create spam and disengagement. Implement order confirmation and shipment update automations via WPP Marketing, combined with tag-based segmentation for targeted campaigns to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Order Paid: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation automatically confirms approved orders
The company quickly understands where WhatsApp fits into the journey.
02
automation updates customers about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentation uses tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
avoid sending generic mass messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
integrated automation reduces manual effort
Segmentation increases message relevance
personalized communication improves the customer experience
Keeping customers informed is essential for building loyalty
Explore additional automations such as welcome messages and strategies to increase repeat purchases, expanding the use of segmentation to new audiences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.