Keep the customer informed about shipping and tracking
Active automationSegmented communication and automations that keep customers informed and organize sales
Casa Washi uses automations and segmentation to inform customers and organize campaigns without spam.
Summary: Helps keep customers informed throughout the purchase journey, organizes campaigns by specific segments, and reduces manual communication work.
A feature connected to the client's real routine.
Casa Washi is an Argentine store selling papers, stickers, washi tapes, and materials for journaling and scrapbooking, serving both wholesale and retail, focused on artists, scrapbooking lovers, and end consumers. Keep customers informed about their orders and shipments, and organize segmented campaigns to avoid generic communication and spam.
Use automations for automatic confirmation of approved orders and shipment updates, as well as segmentation by tags to separate audiences and specific campaigns.
01
mantém clientes informados sobre pedidos e envios
02
Organizes segmented campaigns
03
evita comunicação genérica e spam
04
Reduces manual work in communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive clear and automatic information about their orders and shipments, and avoid generic communication that could lead to spam and disengagement. Implement order confirmation automations and shipment updates via WPP Marketing, combined with tag-based segmentation for targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Order Paid: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatically confirms approved orders
The company quickly understands where WhatsApp fits into the journey.
02
Automates customer updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation uses tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
prevents sending bulk generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation reduces manual effort
Segmentation increases message relevance
Personalized communication enhances the customer experience.
Keeping customers informed is essential for loyalty.
Explore additional automations such as welcome messages and strategies to increase repurchase, expanding the use of segmentation for new audiences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.