welcomes new customers with an automatic message
Active automation · with mediaSegmented communication and automations that honor artisanal tradition
Don Cassio Selaimen uses automations and segmentation to engage customers of handcrafted Gaucho knives.
Summary: Improve the customer experience with relevant communication, reduce manual work managing messages, recover sales opportunities, and keep the customer informed throughout the entire purchase and delivery process.
A feature connected to the customer's real workflow.
Don Cassio Selaimen is a brand specialized in the manufacturing and sale of handmade barbecue knives, produced in the traditional Gaúcho style, serving barbecue enthusiasts and consumers who value handcrafted products and regional culture. Engage customers and prospects with relevant communication, recover unfinished sales, and keep customers informed about their orders and shipments.
Use automations to send automatic welcome messages to new customers, recover abandoned carts, confirm orders and update shipping. Tag-based segmentation to send specific messages to different audiences, avoiding generic communication and spam.
01
Recovery of abandoned sales
02
Personalized and segmented communication
03
Reduced manual work
04
Customer notified about orders and shipments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with customers who value handmade products, avoiding generic messages that may be perceived as spam, and recover sales that were started but not completed. Implement automations integrated with the ecommerce to send automated messages at strategic points of the customer journey, with segmentation by tags to target specific campaigns according to customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automation · with mediaautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages for welcomes, cart recovery, order confirmation and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation divides customers into groups for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
E-commerce integration for synchronizing order and customer data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual work and speeds up communication
Keeping the customer informed increases trust and satisfaction
Communication aligned with artisanal value reinforces the brand
Further enhance targeting for future campaigns, explore new automations for repurchase and review, and integrate feedback to strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.