welcomes new customers with an automatic message
Active automation · with mediaIntelligent automation and segmentation for effective communication and customer engagement
Infobytes uses automations and segmentation to keep customers informed and encourage purchases with personalized messages.
Summary: Improved campaign organization, reduced manual work, more effective and personalized communication, keeping customers informed about their orders, and encouraging repeat purchases with segmented messages.
A feature connected to the customer's real workflow.
Infobytes is an authorized store in Europe offering a wide catalog of hardware, software and digital training, with exclusive benefits for cultural and educational beneficiaries, focusing on students, teachers and holders of the Cartas do Docente and Cultura. Improve engagement and customer experience through personalized, automated and segmented communication, keeping customers informed and encouraging purchases.
Use automations configured to welcome new customers, encourage first purchase, provide shipping and tracking updates, remind about pending payments, and confirm orders; segment by tags to send targeted messages to specific audiences, avoiding generic communication or spam.
01
automated onboarding of new customers
02
incentivo à primeira compra
03
atualização sobre envio e rastreamento
04
lembrete de pagamento pendente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with customers is personalized and relevant, avoiding generic messages that could be perceived as spam, while keeping customers informed throughout the purchase and post-purchase process. Implement automations to send messages at strategic moments of the customer journey and segmentation by tags that allow sending specific communications to new customers, at-risk customers, inactive customers, recent buyers, and top customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automation · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automation · with mediaautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Order Completed: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation at strategic points of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
envio de mensagens personalizadas conforme perfil e comportamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
05
continuous monitoring and adjustments to optimize communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual work and improves efficiency
messages at key moments keep customers informed and engaged
E-commerce integration is essential for up-to-date data
Expand the use of segmentation for new campaigns, explore additional integrations to enrich customer data, and further enhance message personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.