automatically welcome new customers with message
Active automation · with mediumIntelligent automation and segmentation for effective communication and customer engagement
Infobytes uses automations and segmentation to keep customers informed and promote purchases with personalized messages.
Summary: Improved campaign organization, reduced manual work, more effective and personalized communication, keeping the customer informed about their orders and encouraging repurchase through segmented messages.
A feature connected to the client's real routine.
Infobytes is an authorized store in Europe offering a broad catalog of hardware, software, and digital training, with exclusive benefits for users of cultural and educational benefits, focusing on students, teachers, and users of Docente and Cultura Cards. Improving engagement and customer experience through personalized, automated, and segmented communication, keeping customers informed and stimulating purchases.
Use of configured automations to welcome new customers, encourage the first purchase, update on shipping and tracking, remind about pending payments, and confirm orders; segmentation by tags to send targeted messages to specific audiences, avoiding generic communication or spam.
01
Automated reception of new customers
02
incentivo à primeira compra
03
atualização sobre envio e rastreamento
04
lembrete de pagamento pendente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that communication with customers is personalized and relevant, avoiding generic messages that could be perceived as spam, as well as keeping customers informed throughout the purchase and post-sale process. Implementation of automations for messages at strategic moments of the customer journey and segmentation by tags to send specific communications to new customers, at-risk customers, inactive customers, recent buyers, and top clients.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automation · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automation · with mediumAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Order Completed: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages at strategic points of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
envio de mensagens personalizadas conforme perfil e comportamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with Wix platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Ongoing monitoring and adjustments to optimize communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual work and improves efficiency
Messages at key moments keep customers informed and engaged
Integration with e-commerce is essential for updated data
Expand the use of segmentation for new campaigns, explore additional integrations to enrich customer data, and further enhance message personalization.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.