recovers customers who started but did not complete a purchase
Active automation · with mediumSmart segmentation and automations to enhance the shopping experience on UseTF
UseTF uses automations and segmentation to recover carts, confirm orders, and remind payments.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates more relevant, segmented communication.
A feature connected to the client's real routine.
A women's fashion online store selling clothes, bikinis, and crochet items, with seasonal collections and conveniences such as free shipping, installment payments, and easy exchanges. Target audience is women interested in fashion and online clothing shoppers. Improve communication with customers, increase sales recovery, and keep buyers informed during the purchase process.
Use automations configured to retarget cart abandoners, remind about pending payments, and confirm approved orders. Segment by tags to avoid generic communication and spam, sending specific messages to different groups such as new customers, at-risk, inactive, and recent buyers.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Lembretes de pagamento pendente
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized contact with customers at different stages of the buying journey, without generating generic communication or spam, and recover lost sales due to cart abandonment or pending payments. Implement automations from WPP Marketing for abandoned cart recovery, payment reminders, and order confirmations, as well as segmentation by tags for targeted messages based on the customer's profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation to recover customers who abandoned the cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag-based segmentation for sending specific messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automação reduz esforço manual da equipe
Manter o cliente informado melhora a experiência de compra
Recovering abandoned carts is essential for sales
Evaluate the activation of other automations such as welcome messages and shipping updates, and explore segmented mass campaigns to increase engagement and re-purchase.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.