automatically welcome new customers with message
Active automationIntegrated automation to improve the luxury perfumery customer experience
Chic & Perfumados uses automations to improve communication and engagement with imported perfume customers.
Summary: Improves customer relationships, reduces manual work in communication, increases sales recovery efficiency, and maintains informed customers throughout the purchase journey.
A feature connected to the client's real routine.
Chic & Perfumados is an online store focused on selling luxury imported perfumes and widely desired fragrances, serving consumers seeking sophisticated and exclusive products in the perfumery segment. Improve communication with customers, increase engagement, and facilitate the purchase process through automated and personalized messages.
Implementation of automations that send welcome messages, abandoned cart recovery, order confirmation, shipping updates, pending payment reminders, and cancellation notices, keeping the customer informed at all stages of the purchase.
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recepciona novos clientes automaticamente
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recover customers who abandoned their cart
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mantem clientes informados sobre status do pedido
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notify about pending payments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective and personalized communication with customers at different stages of the purchase journey, without overloading with generic or irrelevant messages. Set up specific automations for each step of the purchase process, keeping the customer informed and engaged, with targeted and timely messages that reinforce the relationship and facilitate sales closure.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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automatic messages are sent at strategic moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
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integração com plataforma de e-commerce para atualização em tempo real
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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avoids generic communication by focusing on relevant messages for each stage
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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use of automations to reduce manual work and increase efficiency
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
well-configured automation improves the customer experience
segmented communication avoids spam and increases engagement
integration with e-commerce is fundamental for accurate updates
timely messages contribute to sales recovery
Evaluate the implementation of advanced segmentation for future campaigns, expanding personalization and outreach, and explore additional features to encourage repurchase and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.