recovers customers who started but did not complete a purchase
Configured time: 60Segmented communication and automation for a better shopping experience
Ravinee’s Collection uses automations and segmentation to engage customers and optimize online sales.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates more relevant and segmented communication.
A feature connected to the client's real routine.
Ravinee’s Collection is an online store based in Trinidad and Tobago that offers a wide variety of essential home products, including household utensils, cleaning products, kitchen, laundry, electronics, and organization. The site is built on the Wix platform and features promotions and free shipping above a certain amount. Improve the shopping experience, recover abandoned sales, and keep customers informed throughout the purchase and delivery process.
Use of automation to recover customers who abandoned their carts, automatically confirm orders, and update customers about shipping and tracking. Additionally, segmentation by tags to send specific messages to different audiences, avoiding generic communication and spam.
01
Shopping cart abandonment recovery
02
Confirmação automática de pedidos
03
Ongoing updates on shipping and tracking
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and informed during the shopping journey, recover missed sales opportunities due to cart abandonment, and avoid generic communication that might be perceived as spam. Active automation setup for abandoned cart recovery, order confirmation, and shipping updates, combined with smart segmentation that allows sending personalized messages to specific audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Abandoned: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation identifies abandoned carts and sends messages to encourage completion of the purchase
The company quickly understands where WhatsApp fits into the journey.
02
Approved orders are automatically confirmed via message
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Customers receive updates on shipping status and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags allows targeted campaigns for different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation reduces manual effort and improves the customer experience
Segmentation prevents generic communication and increases message relevance
Keeping the customer informed throughout the process strengthens trust and relationship
Evaluate activation of new automations, such as welcome messages for new customers, and expand the use of segmented campaigns to further strengthen relationships with different customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.