automatically welcome new customers with message
Active automationSegmented communication that keeps dental professionals engaged
Dental Só Para Doutores uses automations and segmentation to optimize communication with dentists and clinics.
Summary: Reduction of manual work, increased communication efficiency, recovery of sales opportunities, and maintaining informed and engaged customers throughout the purchase journey.
A feature connected to the client's real routine.
Online store specialized in dental materials with technical curated selection, serving dentists, dental professionals, and dental clinics, offering original products recommended by professors. Improve customer relationships, increase sales conversion, and ensure post-sale satisfaction through segmented and automated communication.
Use of automations to send welcome messages, recover abandoned carts, confirm orders, update shipping, and request reviews, segmenting audiences to avoid generic communication and spam.
01
Automatic reception of new customers
02
Abandoned cart recovery
03
Confirmação automática de pedidos
04
Shipping update and tracking
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, avoiding generic messages and reducing manual work in relationship management. Implementation of WPP Marketing automations with label segmentation that classifies audiences, ensuring targeted messages according to the customer’s stage in the sales funnel and purchase experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 15recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Abandoned: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages configured for different moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by labels to classify audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending specific messages to segmented audiences such as new customers and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with Wix platform for data and process synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual work and improves customer experience
Keeping customers informed throughout the process strengthens trust and loyalty
Integration with e-commerce simplifies automation management
Expand segmentation use for personalized bulk campaigns, explore new automations to encourage repurchase, and enhance customer behavior analysis for more targeted actions.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.