automatically welcome new customers with message
Active automationAutomation and segmentation for football enthusiasts
Official store of exclusive products uses automations and segmentation to engage fans and recover sales.
Summary: Helps recover sales opportunities, reduces manual work with automations, keeps customers informed, and creates a cadence of re-purchase and segmented engagement.
A feature connected to the client's real routine.
Soidolos is an official store selling licensed and exclusive products from Brazil's biggest football clubs, focused on passionate fans and collectors seeking jerseys, accessories, and autographed posters. Keep customers informed and engaged, and recover sales opportunities through personalized, segmented communication.
Use automations for welcome messages, order confirmation and cancellation, as well as abandoned cart recovery. Mass campaigns are sent with segmentation by tags that identify audiences such as new customers, at-risk, inactive, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
Avoids generic communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engaging a passionate and diverse audience, maintaining relevant communication without overloading with generic messages, and recovering lost sales due to cart abandonment. Implement automations configured for different moments in the customer journey and use advanced segmentation for mass campaigns, ensuring targeted and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Welcome: one-time use
Recent use: Cart Recovery: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for greetings, confirmation, and order cancellations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic cart recovery
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
campanhas em massa com segmentação por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
envio de mensagens direcionadas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
integração com plataforma de ecommerce para dados em tempo real
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents spam and increases relevance
automation reduces manual effort and increases efficiency
Personalized communication enhances engagement
Integration with e-commerce is essential for accurate automations
Improve segmentation and personalization to further increase campaign relevance and explore new automated support features to enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.