keeps the customer informed about shipping and tracking
Active automationAutomatic shipping updates keep customers informed and engaged
Gourami uses automation to notify customers about shipping, ensuring a smooth experience and post-purchase engagement.
Summary: Improved communication with customers, reduced manual work for the team, increased transparency in the purchasing process, and higher customer satisfaction.
A feature connected to the customer's real workflow.
Gourami is a women's swimwear and activewear brand focused on style, performance and comfort, especially for Asian body proportions. It operates an ecommerce store on the Wix platform in the US. Keep customers informed about order shipping status and tracking, providing transparency and confidence in the purchase process.
Automatic sending of updated messages about order shipment, triggered at dispatch time, with clear information for the customer to track their order.
01
Keeps customers informed about shipping
02
Reduces the team's manual work
03
Provides transparency in the purchasing process
04
Improve the post-purchase experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive accurate, timely information about their orders without increasing the team’s manual work, while keeping the shopping experience smooth and reliable. Implementation of shipping update automation via WPP Marketing, which sends automatic messages to customers as soon as the order is dispatched, keeping them informed and reducing the need for direct contact.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic message sent after order dispatch
The company quickly understands where WhatsApp fits into the journey.
02
Real-time tracking information updated
This step keeps service, sales, campaign or support connected to the conversation history.
03
Clear, direct communication for the customer
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation focused on transactional communication adds value without generating spam
Integration with ecommerce platform is essential for efficiency
Manter cliente informado aumenta confiança e satisfação
Evaluate activating other automations such as abandoned cart recovery and order confirmation to increase engagement and operational efficiency.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.