Keep the customer informed about shipping and tracking
Active automationAutomatic update of shipment keeps customers informed and engaged
Gourami uses automation to inform customers about shipping, ensuring a smooth experience and post-purchase engagement.
Summary: Improves communication with customers, reduces team manual work, increases transparency in the purchasing process, and enhances consumer satisfaction.
A feature connected to the client's real routine.
Gourami is a brand of women's swimwear and activewear, focused on style, performance, and comfort, especially for Asian proportions. Operates in ecommerce on the Wix platform in the USA. Keep customers informed about order status, shipping, and tracking information, providing transparency and security in the purchase process.
Automatic sending of updated messages about shipment, activated at dispatch, with clear information for the customer to track their order.
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Keeps customers informed about shipment
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Reduces manual work for the team
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Provides transparency in the purchasing process
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Improves post-purchase experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive accurate and quick information about their orders without increasing manual team work, maintaining a smooth and reliable shopping experience. Implementation of shipment update automation via WPP Marketing, which sends automatic messages to customers once the order is dispatched, keeping them informed and reducing the need for direct contact.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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Automatic message sent after order dispatch
The company quickly understands where WhatsApp fits into the journey.
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Real-time updated tracking information
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Clear and direct communication for the customer
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation focused on transactional communication adds value without generating spam
Integration with ecommerce platform is essential for efficiency
Manter cliente informado aumenta confiança e satisfação
Assess activation of other automations such as abandoned cart recovery and order confirmation to enhance engagement and operational efficiency.
Want to implement WPP Marketing on your company's WhatsApp?
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