automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience AMS Parts
AMS Parts uses automations and segmentation to improve communication and management of auto parts orders.
Summary: Improves management of customer communication, reduces manual work, enhances order monitoring efficiency, and strengthens relationships with segmented audiences.
A feature connected to the client's real routine.
AMS Parts is an online store founded in 2023 that offers original automotive parts and accessories with installment payment options and delivery throughout Brazil. Its target audience includes vehicle owners, auto repair shops, and car enthusiasts. Automates communication across different journey stages, avoiding generic messages and enhancing the shopping experience with relevant and timely information.
Uses automations configured to welcome new customers, recover abandoned carts, encourage first purchases, provide shipping updates, confirm orders, remind of pending payments, and notify cancellations. Tag-based segmentation to send specific messages to different audiences, avoiding spam and generic communication.
01
recuperação de carrinho abandonado
02
Automatic order status information
03
Personalized communication by segment
04
Reduction of manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a diverse audience, keeping customers informed and engaged without generating generic messages or spam. Implement message automation via WPP Marketing integrated with the e-commerce platform, with segmentation by tags to send specific and relevant communications at each stage of the customer journey.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Active automationStimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: occasional use
Recent use: Welcome: one-time use
Recent use: Cart Created: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens para cada etapa da jornada do cliente
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
send targeted messages to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
monitor and adjust according to usage
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz esforço manual e melhora experiência do cliente
efficient integration is essential for targeted automations
personalized messages strengthen customer trust
Expand segmentation use for specific mass campaigns, explore new automations for repurchase and reviews, and improve integrations for more agile support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.