welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience AMS Parts
AMS Parts uses automations and segmentation to improve communication and order management in auto parts.
Summary: Improved management of customer communication, reduced manual work, increased efficiency in order tracking, and strengthened relationships with segmented audiences.
A feature connected to the customer's real workflow.
AMS Parts is an online store founded in 2023 that offers original automotive parts and accessories with installment payment options and delivery throughout Brazil. Its target audience includes vehicle owners, repair shops and car enthusiasts. Automate communication with customers at different stages of the journey, avoiding generic messages and improving the shopping experience with relevant, timely information.
Use automations configured to welcome new customers, recover abandoned carts, encourage first purchases, notify about shipping updates, confirm orders, remind about pending payments, and notify cancellations. Segment by tags to send specific messages to different audiences, avoiding spam and generic communication.
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abandoned cart recovery
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automatic information about order status
03
personalized communication by segment
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse audience, keeping customers informed and engaged without generating generic messages or spam. Implement message automations via WPP Marketing integrated with the e-commerce platform, using tag-based segmentation to send specific, relevant communications at each stage of the customer journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automationengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
Recent use: Welcome: one-time use
Recent use: Cart Created: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for every step of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
04
one-off message sending to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
monitoring and adjustments based on usage
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and increases relevance
automation reduces manual effort and improves the customer experience
Efficient integration is essential for timely automations
customized messages strengthen customer trust
Expand the use of targeting for specific mass campaigns, explore new automations for repurchase and reviews, and enhance integrations for faster support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.