automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Que Mate Srl uses automations and segmentation to improve communication and sales of handcrafted mate products.
Summary: The solution helps recover sales opportunities, keeps customers informed throughout the purchase process, creates a repurchase cadence, and reduces manual work for the support team.
A feature connected to the client's real routine.
Que Mate Srl is an Argentine store that sells handcrafted mates and personalized accessories with export quality, serving both wholesale and retail, with shipping nationwide. The target audience includes end consumers and wholesale retailers who value handcrafted and personalized products. Improve communication with customers at different stages of the buying journey, reduce cart abandonment, keep customers informed about their orders, and create a personalized experience to increase loyalty.
Use of automations configured to send welcome messages to new customers, recover abandoned carts, confirm orders, update shipment status, and send pending payment reminders. Campaigns are segmented by tags identifying groups such as new customers, at-risk customers, and recent buyers, avoiding generic communications and spam.
01
Abandoned Cart Recovery
02
Personalized and segmented communication
03
Automatic order status update
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized contact with a diverse customer base, avoid sales loss due to cart abandonment, and ensure customers are always informed about their order status. Implementation of WPP Marketing automations for welcome messages, cart recovery, order confirmation, shipment update, and pending payment, combined with segmentation by tags to send targeted communications to specific audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
Recent use: Cart Recovery: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic welcome messages for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Cart recovery with reminder emails
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic shipment updates and tracking notifications
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e spam
Automation streamlines processes and reduces manual errors
Keeping customers informed strengthens trust and loyalty
Integration with e-commerce platform is essential for efficiency
Expand segmentation use for specific promotional campaigns, explore new automations for customer support, and continuously monitor engagement to optimize messages sent.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.