welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Que Mate Srl uses automations and segmentation to improve communication and sales of handcrafted mates.
Summary: The solution helps recover sales opportunities, keeps customers informed throughout the buying process, creates a repurchase cadence, and reduces manual work for the support team.
A feature connected to the customer's real workflow.
Que Mate Srl is an Argentine shop that sells handcrafted mates and personalized accessories with export-quality standards, serving both wholesale and retail, with shipping available nationwide. The target audience includes end consumers and wholesale retailers who value handcrafted and personalized products. Improve communication with customers at different stages of the purchase journey, reduce cart abandonment, keep customers informed about their orders, and create a personalized experience to increase loyalty.
Use of automations configured to send welcome messages to new customers, abandoned cart recovery, order confirmation, shipping updates and pending payment reminders. Campaigns are segmented by tags that identify groups such as new customers, at‑risk customers and recent buyers, avoiding generic communications and spam.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
Automatic order status update
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized contact with a diverse customer base, prevent lost sales from cart abandonment, and ensure customers are always informed about their order status. Implement WPP Marketing automations for welcome messages, cart recovery, order confirmation, shipping updates and pending payment, combined with tag-based segmentation to send targeted communications to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
Recent use: Cart Recovery: high usage
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic welcome messages for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Cart recovery with reminder notifications
This step keeps service, sales, campaign or support connected to the conversation history.
03
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Shipping updates and tracking sent automatically
This step keeps service, sales, campaign or support connected to the conversation history.
05
Reminders for pending payment
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automation speeds up processes and reduces manual errors
Keeping customers informed strengthens trust and loyalty
Integration with e-commerce platform is essential for efficiency
Expand the use of segmentation for specific promotional campaigns, explore new automations for evaluation and customer support, and continuously monitor engagement to optimize sent messages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.