recover customers who started a purchase but didn’t finish
Active automationIntegrated automation for order recovery, confirmation and updates
Kiracases uses automations to recover carts, confirm orders and notify shipments, with segmentation to avoid spam.
Summary: Helps recover sales opportunities with targeted messages, reduces manual work in communications, keeps customers informed about their orders, and creates a communication cadence that strengthens customer relationships.
A feature connected to the customer's real workflow.
Kiracases by Pulso creativo is a Mexican online store specializing in holographic anime phone cases for iPhone, Samsung, Motorola and Xiaomi smartphones. They ship across Mexico and include freebies such as keychains and stickers. The target audience is users of these smartphones and anime fans seeking themed accessories. Improve the customer experience, increase sales conversion and keep buyers informed throughout the purchase and shipping process, avoiding generic communications and spam.
The program uses automations to recover customers who abandoned their carts, automatically confirm approved orders, and notify about shipping status with tracking. Tag-based segmentation allows sending specific messages to different audiences, such as new customers, recent purchasers, and at-risk customers.
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recovers sales opportunities
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reduces manual work
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mantem clientes informados
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prevent spam with targeting
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication that may be perceived as spam by keeping customers informed and engaged throughout the entire purchase cycle, from cart abandonment to product delivery. Implement specific automations for cart recovery, order confirmation and shipping updates, combined with tag-based segmentation to target relevant messages to distinct audiences, ensuring personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart recovery automation
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
shipping update with tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation for distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
integrated automation reduces manual effort
Keeping the customer informed increases trust and satisfaction
personalization is key to avoid spam and improve results
Evaluate enabling additional automations, such as welcome messages for new customers, and expand the use of segmentation for promotional campaigns to further boost engagement and repeat purchases.
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