automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the shopping experience
Uh Lá Lá! BR fashion jewelry uses automations and segmentation from WPP Marketing to improve communication and engagement.
Summary: The use of automations and segmentation helps recover sales opportunities, keeps customers informed during the purchasing process, creates repurchase cycles, and organizes campaigns by segments, optimizing customer relationship and experience.
A feature connected to the client's real routine.
Uh Lá Lá! Semi-joias BR is a brand focused on modern jewelry and semi-jewelry, selling online with direct-to-customer delivery. The target audience is women interested in delicate and modern accessories, who prefer to shop online. Improve communication with customers at different stages of their journey, increase conversion rate, and foster loyalty through personalized and automated messages.
Use of automations configured to welcome new customers, recover abandoned carts, encourage first purchase, inform about shipping, remind about pending payments, and confirm orders. Additionally, mass campaigns are sent to segmented audiences such as new customers, at-risk, inactive, recent buyers, and best customers, avoiding generic or spam messages.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
Reduction of manual work through automations
04
Keeping the customer informed about orders and shipments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that communication with customers is personalized and efficient, avoiding generic messages that could be perceived as spam, and keeping the customer informed at all stages of the purchase. Implementation of WPP Marketing automations for different moments in the customer journey, combined with segmented campaigns using tags to separate audiences, ensuring targeted and relevant messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Active automation · with mediumStimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for greetings, cart recovery, first purchase encouragement, shipment updates, payment reminders, and order confirmations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation of audiences using tags for sending targeted mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Integration with ecommerce platform for data and event synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Sending relevant messages to different customer profiles, avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Effective segmentation avoids generic communication and improves engagement
Automation reduces manual work and speeds up customer contact
Keeping the customer informed throughout the purchase process builds trust
Targeted campaigns increase the effectiveness of marketing actions
Expand segmentation use for new customer profiles, test new personalized campaigns, and explore additional integrations to enrich communication and support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.