welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen the shopping experience
Ooh la la! Semijoias BR uses automations and segmentation from WPP Marketing to improve communication and engagement.
Summary: Using automations and segmentation helps recover sales opportunities, keeps customers informed during the purchase process, creates cadence for repeat purchases, and organizes campaigns by segments, optimizing customer relationship and experience.
A feature connected to the customer's real workflow.
Uh Lá Lá! Semijoias BR is a brand focused on modern jewelry and semi-jewels, selling online with direct-to-customer delivery. The target audience is women interested in delicate, contemporary accessories who prefer to shop online. Improve communication with customers at different stages of the journey, increase conversion rates and loyalty through personalized, automated messages.
Use automations configured to welcome new customers, recover abandoned carts, encourage first purchases, provide shipping updates, remind about pending payments and confirm orders. In addition, mass campaigns are sent to segmented audiences—such as new, at-risk, inactive, recent buyers and top customers—avoiding generic messages or spam.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
Reduction of manual work with automations
04
Customer notified about orders and shipments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communication was personalized and efficient, avoiding generic messages that could be perceived as spam, while keeping the customer informed at every stage of the purchase. Implement WPP Marketing automations for different moments of the customer journey, combined with segmented campaigns using tags to separate audiences, ensuring targeted and relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automation · with mediaengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for welcome messages, cart recovery, first-purchase incentives, shipping updates, payment reminders and order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation using labels for sending targeted mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Integration with ecommerce platform for data and event synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
06
Sending relevant messages to different customer profiles while avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Effective segmentation prevents generic communication and improves engagement
Automation reduces manual work and speeds up customer contact
Keeping the customer informed throughout the entire purchase process builds trust
Targeted campaigns increase the effectiveness of marketing actions
Expand the use of segmentations to new customer profiles, test new personalized campaigns, and explore additional integrations to enrich communication and support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.