recover customers who started a purchase but didn’t finish
Active automationHenrikei Artes boosts sales with automations and targeting | WPP Marketing
Henrikei Artes uses automations and segmentation to recover carts and notify customers.
Summary: Operational improvement in recovering abandoned carts, reduction of manual work with automatic message sending, keeping customers informed about their orders, and creating a segmented communication cadence that favors engagement.
A feature connected to the customer's real workflow.
Henrikei Artes is an online store specializing in craft supplies such as appliqués, headbands, ribbons and pom-poms, offering free shipping throughout Brazil and easy payment options. Its target audience is artisans and consumers interested in handmade fashion and accessories. The program aims to recover sales opportunities, encourage first-time purchases, keep customers informed about order and payment statuses, and avoid generic communications by segmenting the audience.
Uses automations configured for abandoned cart recovery, first-purchase incentives, shipping updates, pending payment reminders and automatic order confirmations. Segmentation is done via tags that identify different customer profiles for sending targeted messages.
01
Abandoned cart recovery
02
Incentivo à primeira compra
03
Atualização automática sobre envio e rastreamento
04
Pending payment reminder
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement and recover sales in a competitive market by avoiding generic messages that can be ignored or marked as spam. Implement WPP Marketing automations to send personalized, segmented messages integrated with your e‑commerce system, ensuring efficient communication at strategic moments in the customer journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: heavy use
Recent use: Order Shipping: heavy use
Recent use: Order Paid: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages at strategic moments in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags identifies distinct customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
03
Messages are personalized according to the audience profile
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform enables heavy use of automations
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation reduces spam risks and increases message relevance
Automation streamlines processes and frees the team for other tasks
Comunicação personalizada fortalece relacionamento com clientes
Efficient integration between platform and automation is essential for results
Expand the use of segmentation for targeted mass campaigns, explore new automations for repurchase and review requests, and enhance integrations for more efficient support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.