welcomes new customers with an automatic message
Active automationAutomation and segmentation for effective communication and simplified support
Butiello uses automations and segmentation to improve communication and customer service at the online stationery store.
Summary: The solution helps keep customers informed about their orders, improves relationships with segmented audiences, reduces the team's manual work, and prevents sending irrelevant communications, promoting greater operational efficiency.
A feature connected to the customer's real workflow.
Butiello is an online stationery store offering a wide range of products for stationery, haberdashery, gifts, office, IT, crafts, toys and decoration, focused on making customers' daily lives easier with good service. Improve communication with customers, streamline support, keep customers informed about their orders and create an efficient relationship cadence without generic communication or spam.
Use automations for welcome messages, order confirmations, shipping updates and order cancellations, as well as mass campaigns segmented by tags that separate audiences such as new customers, at-risk customers, inactive customers and recent buyers.
01
Personalized and segmented communication
02
Reduce manual work with automations
03
Keeping customers informed about orders
04
Campaign organization by segments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with multiple customer profiles and keep support efficient in an online store with a wide range of products, avoiding generic messages and ensuring customers are always updated about their orders. Implement automations for key messages in the purchase lifecycle and use advanced segmentation for mass campaigns, organizing audiences by tags and sending relevant messages according to each customer's profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for welcome, confirmation, shipping update and cancellation
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending targeted messages to different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase relevance
Automation reduces manual effort and improves the customer experience
Keeping customers informed leads to greater satisfaction and trust
Audience-targeted campaigns drive better engagement
Expand the use of automations for abandoned cart recovery and pending payment, as well as further improve segmentation for repurchase and review campaigns, boosting engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.