automatically welcome new customers with message
Active automationAutomation and segmentation for effective communication and easier service
Butiello uses automations and segmentation to improve communication and service in the online stationery store.
Summary: The solution helps keep customers informed about their orders, improves relationships with targeted audiences, reduces manual work for the team, and avoids sending irrelevant communications, promoting greater operational efficiency.
A feature connected to the client's real routine.
Butiello is an online stationery store offering a wide range of products for stationery, craft supplies, gifts, office, IT, arts and crafts, toys, and decoration, focused on making customers' daily lives easier with good service. Improve communication with customers, facilitate service, keep customers informed about their orders, and create an efficient relationship cadence without generic communication or spam.
Use of automations for welcome messages, order confirmation, shipment updates, and cancellations, as well as targeted mass campaigns by tags that separate audiences such as new customers, at-risk customers, inactive, and recent buyers.
01
Personalized and segmented communication
02
Reducing manual work with automations
03
Keeping customers informed about orders
04
Organizing campaigns by segments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with various customer profiles and maintain efficient service in an online store with a wide variety of products, avoiding generic messages and ensuring customers are always updated on their orders. Implement automation for key messages in the purchase cycle and use advanced segmentation for mass campaigns, organizing audiences by tags and sending relevant messages according to each customer's profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for greetings, confirmation, shipment updates, and cancellations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation of audiences by tags for mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending specific messages to different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase relevance
Automation reduces manual effort and enhances customer experience
Keeping customers informed contributes to greater satisfaction and trust
Organized campaigns by audience produce better engagement
Expand automation use for abandoned cart recovery, pending payment, and also improve segmentation for repurchase and review campaigns, boosting engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.