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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

171 cases found
Verde Chocolate Food & Beverage · Welcome for new customers

Verde Chocolate uses welcome automation and mass campaigns to engage customers of artisanal chocolates.

Food & Beverage automation campanhas em massa
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LOI Bags Bags & handbags · Recuperacao de carrinho abandonado

LOI Bags uses automation to recover abandoned carts and run targeted campaigns, highlighting national design.

Bags & handbags Abandoned cart recovery Marketing automation
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Soidolos Fashion & accessories · Welcome for new customers

Official shop for exclusive products uses automations and segmentation to engage fans and recover sales.

Fashion & accessories automation segmentação
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Mayorista Happy Life Fashion & accessories · Welcome for new customers

Wholesale Happy Life uses automation and segmentation to engage wholesale children's clothing entrepreneurs.

Fashion & accessories Automação Segmented campaigns
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Areia dos Gatinhos Pet shop · Welcome for new customers

Areia dos Gatinhos used automations and targeted campaigns to improve communication and processes.

Pet shop Automação Campanhas Segmentadas
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Uh Lá Lá! Semijoias BR Jewelry and semi-jewelry · Welcome for new customers

Ooh la la! Semijoias BR uses automations and segmentation from WPP Marketing to improve communication and engagement.

Jewelry and semi-jewelry Automação Segmentation
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El Brebaje de la Bruja Fashion & accessories · Welcome for new customers

A fashion store in pre-launch uses automations and segmented campaigns to engage customers and recover abandoned carts.

Fashion & accessories Marketing automation Segmentation
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AP FIT WORLD Sports & Fitness · Mass messages

AP FIT WORLD uses targeted campaigns to engage customers and support physical and mental transformation.

Sports & Fitness Mass campaigns Segmentation
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Casa Washi Stationery & gifts · Atualizacao de envio

Casa Washi uses automations and segmentation to notify customers and organize campaigns without spam.

Stationery & gifts automation segmentação
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Etoilux Bags & handbags · Welcome for new customers

Etoilux uses automations and targeted campaigns to ensure personalized and efficient communication with pre-loved luxury bag customers.

Bags & handbags Marketing automation Segmentation
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Contem Bolo Home & Decor · Welcome for new customers

Contem Bolo uses automations and segmentation to communicate gift experiences efficiently and with personalization.

Home & Decor Automação Segmentation
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Tabs Perfumes Perfumery · Atualizacao de envio

Tabs Perfumes uses automation and segmentation to notify customers about shipping and to organize targeted campaigns.

Perfumery Send automation Segmented campaigns
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Saúde & Nutri Food & Beverage · Welcome for new customers

Saúde & Nutri uses automations and segmented campaigns to keep customers informed and engaged with ultra-frozen meal prep.

Food & Beverage automation campanhas segmentadas
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Vaishnavi Calendars Stationery & gifts · Welcome for new customers

Vaishnavi Calendars uses automations and targeted campaigns to optimize sales and support for personalized calendars.

Stationery & gifts Automação Segmentation
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Molbin Cell phones & accessories · Welcome for new customers

Molbin uses automations and segmentation to engage iPhone accessory customers with personalized, efficient messages.

Cell phones & accessories Automação Segmentation
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Brazil Beauty Makeup Beauty & cosmetics · Order cancellation

Brazil Beauty Makeup uses automations and segmentation to engage customers of Brazilian cosmetics in the USA.

Beauty & cosmetics Communication automation Segmentation
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Loja Sempre Linda Bolsas Bags & handbags · Recuperacao de carrinho abandonado

Loja Sempre Linda Bolsas uses automations and segmentation to improve communication and recover sales.

Bags & handbags Abandoned cart recovery automation Order confirmation
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IBMF Cursos Digital products · Welcome for new customers

IBMF Cursos uses automations to welcome and motivate healthcare professionals, enhancing engagement in its specialized courses.

Digital products Automação Mensagens automatizadas
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Loja Santo Anjo Jewelry and semi-jewelry · Mass messages

Loja Santo Anjo uses mass campaigns to engage Catholic customers with religious articles and semi-jewelry, avoiding generic communication.

Jewelry and semi-jewelry campanhas em massa segmentação
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Studio Cris Munhoz Beauty & cosmetics · Welcome for new customers

Studio Cris Munhoz uses automation to welcome clients and maintain efficient communication in the beauty salon.

Beauty & cosmetics Automação Mass campaigns
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Manuela Impressões Stationery & gifts · Welcome for new customers

Manuela Impressões uses automations and segmentation to keep customers informed and optimize sales of personalized packaging.

Stationery & gifts Automação Segmentation
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Mascotas Ya Pet shop · Recuperacao de carrinho abandonado

Mascotas Ya uses automations to recover carts, confirm orders and keep customers informed about shipments.

Pet shop Marketing automation Recuperação de carrinho
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Louder.ink Fashion & accessories · Welcome for new customers

Louder.ink uses automation to welcome new customers and maintain segmented communication, avoiding spam.

Fashion & accessories Automação Mass campaigns
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Sagiv Baking Food & Beverage · Order cancellation

Sagiv Baking uses automations and segmented campaigns to optimize sales and keep customers informed.

Food & Beverage Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.