welcomes new customers with an automatic message
Active automationAutomation and segmentation for engagement with poetic objects
Contem Bolo uses automations and segmentation to communicate gift experiences efficiently and with personalization.
Summary: Reduce manual work in communication, keep customers informed about their orders, create a repurchase cadence, and organize campaigns by specific segments.
A feature connected to the customer's real workflow.
Store focused on poetic objects and sentimental gifts, highlighting artistic ceramics with poetry, serving customers interested in distinctive decor and gifts. Keep customers informed about orders, welcome new customers, and engage segmented audiences to increase the relevance of communications.
Use automations for welcome messages, order confirmations and shipping updates, as well as mass campaigns segmented by tags that identify different audiences such as new, at-risk, inactive and recent buyers.
01
Personalized welcome for new customers
02
Atualização automática sobre envio e rastreamento
03
Confirmação automática de pedidos
04
Segmented communication that avoids spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communications are personalized and efficient, avoiding generic messages that could be perceived as spam, and maintain engagement with diverse audiences. Implement automations for key messages in the purchase cycle and use segmentation for mass campaigns, organizing audiences by behavior and purchase history.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for order welcomes, confirmations, and updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending specific messages to groups like new customers, inactive customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual effort and improves the customer experience
Personalized messages increase engagement and positive brand perception
Organizing campaigns by customer behavior makes management and results easier
Expand the use of automations to include repurchase and review messages, and integrate new channels to broaden the reach of targeted campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.