Keep the customer informed about shipping and tracking
Active automationSegmented communication and automation to keep customers informed and engaged
Tabs Perfumes uses automation and segmentation to inform customers about shipments and organize segmented campaigns.
Summary: Helps keep customers informed about their orders, organizes campaigns by segment, avoids generic communication, creates reorder flow, and reduces manual work for the team.
A feature connected to the client's real routine.
Online store specializing in original fractional perfumes, with a focus on affordable prices and diverse options for different consumer profiles. Keep customers informed about shipment status and promote segmented campaigns for effective engagement without generic communication.
Active automation for shipment updates, using bulk campaigns with tag-based segmentation for different audiences such as new customers, inactive users, and recent buyers.
01
Keeps customers informed about shipment
02
Avoids generic communication and spam
03
Organizes campaigns by segment
04
Cria cadência de recompra
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient communication without generating generic messages or spam, keeping customers informed and encouraging repurchase in a competitive fractional perfume market. Implements active shipment update automation and segmented campaigns with tags for different audiences, organizing communication according to customer profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Active automation for shipment updates keeps customers informed
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns segmented by tags prevent generic messages
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Segmentation allows personalized communication for different audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integrated with e-commerce platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação é fundamental para evitar spam e aumentar engajamento
Automation reduces operational workload and improves the customer experience
Personalized communication strengthens relationships and stimulates repeat purchases
Activate other available automations, such as abandoned cart recovery and first purchase incentives, to increase engagement and conversion.
Want to implement WPP Marketing on your company's WhatsApp?
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