keeps the customer informed about shipping and tracking
Active automationSegmented communication and automation to keep customers informed and engaged
Tabs Perfumes uses automation and segmentation to notify customers about shipping and to organize targeted campaigns.
Summary: Helps keep customers informed about their orders, organizes campaigns by segment, avoids generic communication, and creates a repurchase cadence, while reducing the team's manual work.
A feature connected to the customer's real workflow.
Online store specializing in fractional original perfumes, focused on affordable prices and a wide variety of options for different customer profiles. Keep customers informed about shipment status and run segmented campaigns to drive efficient engagement without generic communication.
Active automation for shipping updates, use of mass campaigns with segmentation by tags for different audiences, such as new customers, inactive users and recent purchasers.
01
Keeps customers informed about shipping
02
Avoid generic communication and spam
03
Organize campaigns by segment
04
Cria cadência de recompra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient communication without generating generic messages or spam, keeping customers informed and encouraging repeat purchases in a competitive market for fractional perfumes. Implement active shipping update automation and targeted campaigns with tags for distinct audiences, organizing communication according to customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Active shipping update automation keeps customer informed
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted mass campaigns by tags prevent generic messages
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Segmentation enables personalized communication for distinct audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integrated use with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação é fundamental para evitar spam e aumentar engajamento
Automation reduces operational load and improves the customer experience
Personalized communication strengthens relationships and encourages repeat purchases
Enable other available automations, such as abandoned cart recovery and first-purchase incentives, to increase engagement and conversion.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.