recovers customers who started but did not complete a purchase
Active automationAutomation for recovery, confirmation, and update of orders in an online pet shop
Mascotas Ya uses automations to recover carts, confirm orders, and keep customers informed about shipments.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed, and creates a smoother and more reliable shopping experience.
A feature connected to the client's real routine.
Online store specializing in accessories and products for dogs and cats, focusing on ease of purchase and free shipping, serving pet owners seeking variety and convenience. Improve the purchase experience, reduce cart abandonment, quickly confirm orders, and keep customers informed about shipping.
Use of automations configured to recover customers who did not complete the purchase, automatically confirm approved orders, and send updates on shipping status and tracking.
01
Lost sales recovery
02
Confirmação automática de pedidos
03
Constant shipping updates
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment, ensure quick order confirmation, and keep customers informed during the shipping process, avoiding doubts and rework. Implementation of automations for recovering abandoned carts, order confirmation, and shipping updates from WPP Marketing, integrated with the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
The system identifies abandoned carts and sends messages to resume the purchase
The company quickly understands where WhatsApp fits into the journey.
02
Approved orders are automatically confirmed to the customer
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Customers receive updates on shipping status and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation improves operational efficiency
Keeping customers informed reduces doubts and support contacts
Integration with e-commerce platform is fundamental for agility
Segmented communication could be the next step for greater personalization
Evaluate the implementation of segmentation in mass campaigns to further personalize communication, increasing engagement across different customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.