Segmented communication and automations that ensure quality service and sales

Sagiv Baking uses automations and segmented campaigns to optimize sales and keep customers informed.

Food and beverages Automação Segmentation Mass campaigns Recuperação de carrinho Order confirmation

Summary: Operational improvement in communication management, reduction of manual work, increased sales recovery efficiency, and maintaining informed and engaged customers, creating an organized and segmented repeat purchase cycle.

A feature connected to the client's real routine.

Sagiv Baking is an Israeli company that produces high-quality frozen pizza dough and bakery products for domestic and commercial use, focused on offering convenience without losing professional quality. Improve communication with customers, reduce cart abandonment, keep customers informed about orders and shipments, and avoid generic communication through segmentation.

Use automations for order cancellations, cart recovery, shipment updates, and order confirmation, as well as mass campaigns with segmentation for specific audiences, avoiding spam and generic messages.

01 Sales opportunity recovery

02 Reduce manual work in communication

03 Keep customers informed about order status

04 Segmented communication that avoids spam and generic messages

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication for different customer profiles, avoiding generic messages and increasing conversion and satisfaction rates, while keeping customers informed about order statuses. Implement automations set for different stages of the customer journey, use segmented campaigns for specific audiences, and integrate with Wix platform for data synchronization and automatic triggers.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation Recuperacao de carrinho abandonado Atualizacao de envio Confirmacao de pedido Bulk messages Customer Segmentation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Active automation

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation for order cancellation notices The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Recuperação automática de carrinhos abandonados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Confirmação automática de pedidos aprovados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Atualização automática sobre envio e rastreamento The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmented mass campaigns for specific audiences Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Segmentation is essential to avoid generic communication and increase relevance

Automation reduces manual work and speeds up service

Keeping customers informed improves experience and trust

E-commerce platform integration facilitates synchronization and triggers

Expand detailed segmentation for audiences such as new, inactive, and at-risk customers, as well as explore additional automations for support and evaluation, further enhancing customer relationships.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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