recover customers who started a purchase but didn’t finish
Configured time: 60Efficient cart recovery with segmented messaging
LOI Bags uses automation to recover abandoned carts and run targeted campaigns, highlighting national design.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed, and creates an organized repurchase cadence by segment.
A feature connected to the customer's real workflow.
LOI Bags is a Brazilian brand offering distinctive bags with national design and production, using 100% Brazilian raw materials and inspired by great artists. Its audience values high-quality products and national design. Recover customers who started purchases but didn’t complete them, keep customers informed and engaged through segmented campaigns, avoiding generic communications and spam.
Active automation for recovering abandoned carts that sends specific messages to customers who didn’t complete their purchase. Use of mass campaigns with tag-based segmentation to separate audiences such as new customers, at-risk customers, inactive customers, recent buyers and best customers.
01
recuperação de carrinhos abandonados
02
comunicação segmentada e personalizada
03
reduction of manual work
04
melhora no engajamento do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and recover lost sales from cart abandonment without sending intrusive messages or spam. Implementation of WPP Marketing’s abandoned cart recovery automation and segmented mass campaigns that send personalized messages to specific audiences, ensuring relevance and a better customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
active automation to send messages to customers who abandoned cart
This step keeps service, sales, campaign or support connected to the conversation history.
04
campanhas em massa segmentadas por etiquetas para públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
06
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation improves campaign relevance
automation reduces manual effort and increases efficiency
personalization is key to avoid spam and improve experience
e-commerce integration streamlines data flow and actions
Enable other automations like welcome messages, shipping updates and order confirmations to deepen customer relationships and support, and explore additional integrations to optimize processes.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.