recovers customers who started but did not complete a purchase
Configured time: 60Efficient cart recovery with segmented communication
LOI Bags uses automation to recover abandoned carts and targeted campaigns, emphasizing national design.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed, and creates an organized repurchase cadence by segments.
A feature connected to the client's real routine.
LOI Bags is a Brazilian brand that offers distinctive handbags with design and production made in Brazil, using 100% Brazilian raw materials and inspired by great artists. Its audience values high-quality products and national design. Recover customers who started shopping but did not complete the purchase, keep customers informed and engaged through segmented campaigns, avoiding generic communications and spam.
Active automation for abandoned cart recovery that sends specific messages to customers who did not complete the purchase. Use of mass campaigns with label-based segmentation to separate audiences such as new customers, at-risk customers, inactive, recent buyers, and best customers.
01
recuperação de carrinhos abandonados
02
comunicação segmentada e personalizada
03
manual work reduction
04
melhora no engajamento do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement and recover lost sales due to cart abandonment without creating intrusive communication or spam. Implementation of WPP Marketing's abandoned cart recovery automation and segmented mass campaigns that send personalized messages to specific audiences, ensuring relevance and a better customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Active automation to send messages to customers who abandoned their cart
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
campanhas em massa segmentadas por etiquetas para públicos específicos
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending personalized messages according to the customer's profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
integração com plataforma de e-commerce para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation enhances campaign relevance
automation reduces manual effort and increases efficiency
Personalization is key to avoiding spam and improving experience
E-commerce integration facilitates data flow and actions
Activate other automations such as welcome, delivery update, and order confirmation to improve customer relationship and support, as well as explore additional integrations to optimize processes.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.