welcomes new customers with an automatic message
Active automationWelcome automation and segmented campaigns strengthen relationships with wholesale entrepreneurs
Wholesale Happy Life uses automation and segmentation to engage wholesale children's clothing entrepreneurs.
Summary: Improved onboarding and engagement for new customers, reduced manual work with automated messages, campaign organization by segment, and maintenance of relevant communication for different reseller profiles.
A feature connected to the customer's real workflow.
Wholesale manufacturer and distributor of children's clothing for newborns up to 10 years, focused on entrepreneurs who resell the items, with exclusive wholesale sales and full support for resellers. Greet new customers with automated messages to strengthen the initial relationship and provide support from the first purchase.
Automatic sending of welcome messages via WPP Marketing to newly registered customers, ensuring personalized and immediate communication.
01
Automatic onboarding of new customers
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Keeping customers informed
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close and efficient relationship with wholesale entrepreneurs by avoiding generic communication and providing personalized support, as well as organizing campaigns that address different customer profiles. Implement proactive welcome automation and segmented mass campaigns via WPP Marketing, integrated with the Wix ecommerce, to send specific messages to distinct audiences and keep customers informed and engaged.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends welcome message to new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Mass campaigns are targeted to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Ecommerce integration streamlines processes and data
This step keeps service, sales, campaign or support connected to the conversation history.
06
Communication prevents spam and generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Initial automation strengthens customer relationships
Segmentation prevents generic communication and increases relevance
Ecommerce integration is essential for efficiency
Dedicated support is a differentiator for wholesalers
Enable additional automations such as shipping updates and order confirmation, expand campaign targeting to specific audiences like inactive customers and top customers, and strengthen support via digital channels.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.