automatically welcome new customers with message
Active automationAutomation of welcome messages and segmented campaigns strengthen relationships with wholesale entrepreneurs
Happy Life Wholesale uses automation and segmentation to engage clothing entrepreneurs.
Summary: Improvement in reception and engagement of new customers, reduction of manual work with automatic messages, organization of campaigns by segment, and maintenance of relevant communication for different reseller profiles.
A feature connected to the client's real routine.
Factory and wholesale distributor of children's clothing for newborns up to 10 years old, focused on entrepreneurs who resell the pieces, with exclusive wholesale sales and full support for resellers. Greet new customers with automatic messages to strengthen the initial relationship and offer support from the first purchase.
Automatic sending of a welcome message via WPP Marketing for new registered customers, ensuring personalized and immediate communication.
01
Automatic reception of new customers
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Informed customer maintenance
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close and efficient relationship with wholesale entrepreneurs, avoiding generic communication and ensuring personalized support, in addition to organizing campaigns that serve different customer profiles. Implementation of active welcome automation and segmented mass campaigns via WPP Marketing, integrated with the Wix ecommerce platform, to send specific messages to different audiences and keep customers informed and engaged.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends a welcome message to new clients
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns are segmented for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Ecommerce integration facilitates processes and data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Communication prevents spam and generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Initial automation strengthens customer relationships
Segmentation avoids generic communication and increases relevance
Ecommerce integration is fundamental for efficiency
Dedicated support is a differential for wholesalers
Activate additional automations such as update on shipment and order confirmation, expand campaign segmentation for specific audiences like inactive and best customers, and strengthen support via digital channels.
Want to implement WPP Marketing on your company's WhatsApp?
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