welcomes new customers with an automatic message
Active automation · with mediaSegmented messaging and automations that strengthen relationships with corporate clients
Vaishnavi Calendars uses automations and targeted campaigns to optimize sales and support for personalized calendars.
Summary: Operational improvement in communication management, reduced manual effort, increased customer engagement, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Vaishnavi Calendars is a leading brand in printing personalized calendars in Tamil and English, primarily serving offices and businesses across India, offering a wide range of designs and premium print quality. Keep customers informed about orders, payments and shipments, while strengthening relationships through targeted campaigns that avoid generic messages and spam.
Implementation of automations for welcome messages, shipping updates, pending payment reminders and order cancellations, combined with segmented mass campaigns for different audiences, such as new customers and at-risk customers.
01
Redução do trabalho manual
02
Personalized and segmented communication
03
Customer notified about order status maintenance
04
Efficient campaign organization
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage a high volume of orders while keeping communication clear and personalized for different customer profiles, avoiding generic messages that may be perceived as spam. Adopt the WPP Marketing platform to automate key messages and segment campaigns, ensuring each audience receives relevant and timely communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationkeeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for welcome, shipping update, pending payment and cancellation
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmented mass campaigns for different customer profiles
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
06
Send relevant messages based on customer behavior and status
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation significantly reduces manual effort in customer service
Segmentation avoids generic communication and increases engagement
Keeping the customer informed improves experience and trust
Campaigns organized by segment make management and results easier
Expand the use of detailed segmentation to include audiences such as recent buyers and inactive customers, and also enable additional automations for order confirmation and repurchase incentives.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.