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Automated engagement for specialized medical formation

IBMF Cursos uses automations to welcome and encourage health professionals, enhancing engagement in their specialized courses.

Digital products Automação Mensagens automatizadas Engajamento Segmentation Wix

Summary: Reduces manual work in communication, increases initial client engagement, and maintains an active, segmented relationship with the target audience.

A feature connected to the client's real routine.

IBMF Cursos is a pioneer in Brazil in teaching Minimally Invasive Orthognathic Surgery techniques, offering practical courses and educational programs for medical professionals, focusing on specialized and continuous technical training. Automates the reception of new clients with messages and encourages the first purchase to increase engagement and convert interested parties into students.

Automated messages are sent to new clients, welcoming them, and to interested parties, encouraging the first purchase, maintaining personalized and relevant communication.

01 Automatically greets new customers
02 Encourages the first purchase
03 Maintains personalized communication
04 Reduz trabalho manual

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensures efficient and personalized communication for medical professionals interested in specialized courses, without overloading with generic or irrelevant messages. Implements automated welcome messages and first purchase incentives via WPP Marketing, integrated with the Wix platform, to keep clients informed and engaged.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients First purchase incentive
Welcome for new clients

automatically welcome new customers with message

Active automation · with medium
First purchase incentive

Stimulates the customer when they show interest

Active automation · with medium

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
Automation sends a welcome message to new clients The company quickly understands where WhatsApp fits into the journey.
02
Automatic message stimulates the first purchase after interest The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmented communication to maintain relevance The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integração com plataforma Wix para sincronização de dados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Automation facilitates initial engagement without manual effort

Segmented communication is essential for a specialized audience

Integration with digital platform is fundamental for efficiency

Personalized messages increase the perception of value

Explore advanced segmentation for future campaigns, expanding the use of segmented bulk messaging features and integrating evaluations and support to strengthen the customer experience.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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