automatically welcome new customers with message
Active automationVerde Chocolate enhances customer relationships through automation and segmented campaigns
Verde Chocolate uses automated greetings and mass campaigns to engage artisanal chocolate customers.
Summary: Helps keep customers informed, creates re-purchase cadence, and reduces manual work in initial communication with new customers.
A feature connected to the client's real routine.
Verde Chocolate is an Argentine brand that produces and markets high-quality artisanal chocolates and recreational sweets for moments of pleasure. The website emphasizes promotions and variety of gourmet products, aimed at consumers of fine chocolates and lovers of artisanal sweets. Welcome new customers with automated messages and maintain an active relationship through mass campaigns, avoiding generic communication.
Use automation for sending a welcome message to new customers and conducting mass campaigns for various audiences, even without detailed segmentation, to inform about promotions and news.
01
recepciona novos clientes automaticamente
02
Keeps customers informed about promotions
03
cria cadência de recompra
04
reduz trabalho manual na comunicação
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive segment of artisanal chocolates, avoiding generic communication and excessive messages that may be perceived as spam. Automate the welcome message for new customers and run controlled mass campaigns to avoid generic communication, keeping customers informed about promotions and news.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Mass campaigns promote promotions and news
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Control to prevent excessive generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Initial automation improves customer relationship
Mass campaigns without segmentation can be effective with control
Future segmentation can increase engagement and re-purchase
Enhance mass campaign segmentation to send more personalized messages to groups such as new customers, inactive customers, and top customers, fostering engagement and repeat purchases.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.