welcomes new customers with an automatic message
Active automationVerde Chocolate improves customer relationships through automation and targeted campaigns
Verde Chocolate uses welcome automation and mass campaigns to engage customers of artisanal chocolates.
Summary: Helps keep customers informed, creates a repurchase cadence, and reduces manual work in initial communication with new customers.
A feature connected to the customer's real workflow.
Verde Chocolate is an Argentine brand that produces and markets artisanal chocolates and high-quality recreational sweets for moments of pleasure. The website highlights promotions and a variety of gourmet products aimed at fine chocolate consumers and lovers of artisanal confections. Welcome new customers with automated messages and keep relationships active through mass campaigns, avoiding generic communication.
Use of automation to send welcome messages to new customers and to run mass campaigns for diverse audiences, even without detailed segmentation, to inform about promotions and updates.
01
automatically welcomes new customers
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keeps customers informed about promotions
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creates repurchase cadence
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reduces manual work in communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customer engagement high in a competitive artisan chocolate market by avoiding generic messaging and message overload that could be perceived as spam. Automate welcome messages for new customers and run mass campaigns with controls to prevent generic communication, while keeping customers informed about promotions and product news.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
mass campaigns broadcast promotions and updates
This step keeps service, sales, campaign or support connected to the conversation history.
03
control to prevent excessive generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
initial automation improves customer relationships
mass campaigns without segmentation can be effective with control
future segmentation can increase engagement and repeat purchases
Improve mass-campaign segmentation to send more personalized messages to groups such as new customers, inactive customers, and top customers, increasing engagement and repeat purchases.
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