welcomes new customers with an automatic message
Active automation · with mediaSegmented communication and automations that promote healthy eating
Saúde & Nutri uses automations and segmented campaigns to keep customers informed and engaged with ultra-frozen meal prep.
Summary: Reduction of manual work in customer service and communications, increased efficiency in recovering opportunities, keeping customers informed about their orders, and creating a repurchase cadence aligned with the consumer profile.
A feature connected to the customer's real workflow.
Saúde & Nutri offers ultra-frozen meal boxes, healthy and low-carb food, focusing on quality and freshness of meals prepared on demand. The target audience is people seeking healthy eating, customers interested in a low‑carb diet, and consumers who prefer convenient, fresh meal boxes. Keep customers informed, encourage first purchases, recover abandoned carts, confirm orders, and provide agile support, creating a personalized experience that values healthy eating.
Use automations to send welcome messages, encourage first purchases, recover abandoned carts, confirm orders, update shipping, notify about pending payments, and handle order cancellations. Bulk campaigns are sent with segmentation to avoid generic communication, targeting messages to specific audiences based on their purchase behavior.
01
recovers purchase opportunities
02
reduces manual work
03
keeps customers informed about orders
04
cria cadência de recompra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for a demanding audience that values quality and freshness, avoiding generic messages and increasing engagement and repeat purchases. Implement specific automations for different stages of the customer journey and targeted mass campaigns for distinct audiences, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automation · with mediarecover customers who started a purchase but didn’t finish
Active automation · with mediaengages the customer at the moment they show interest
Active automation · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for different moments of the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
mass campaign sending with segmentation
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
integração com plataforma de e-commerce para atualização automática
This step keeps service, sales, campaign or support connected to the conversation history.
06
use of personalized messages for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase engagement
automação reduz esforço manual e melhora experiência do cliente
communication aligned with the brand positioning strengthens relationships
e-commerce integration makes order updates and tracking easier
Further improve targeting for future campaigns, explore new automations for post-sale support, and expand message personalization based on customer behavior and preferences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.