automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations that promote healthy eating
Saúde & Nutri uses automations and segmented campaigns to keep customers informed and engaged with ultra-frozen meal prep.
Summary: Reduce manual work in service and communication, increase opportunities recovery efficiency, maintain informed customers about their orders, and create a repeat purchase cycle aligned with consumer profiles.
A feature connected to the client's real routine.
Health & Nutrition offers ultra-frozen meals, healthy and low carb food, with a focus on quality and freshness of foods prepared on demand. The target audience is people seeking healthy eating, clients interested in low carb diets, and consumers who prefer practical and fresh meals. Keep customers informed, encourage the first purchase, recover abandoned carts, confirm orders, and provide agile support, creating a personalized experience that values healthy eating.
Use of automation to send welcome messages, encourage first purchase, recover abandoned cart, confirm orders, update shipment, pending payment, and order cancellation. Mass campaigns are sent with segmentation to avoid generic communication, directing messages to specific audiences according to their purchase behavior.
01
recover purchase opportunities
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reduces manual work
03
Keeps clients informed about orders
04
cria cadência de recompra
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective and personalized communication for a demanding audience that values quality and freshness, avoiding generic messages and increasing engagement and repeat purchases. Implementation of specific automations for different stages of the customer journey and segmented mass campaigns for distinct audiences, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automation · with mediumrecovers customers who started but did not complete a purchase
Active automation · with mediumStimulates the customer when they show interest
Active automation · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation of messages for different moments in the journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
sending segmented mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
integração com plataforma de e-commerce para atualização automática
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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use of personalized messages for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid spam and increase engagement
automação reduz esforço manual e melhora experiência do cliente
aligned communication with brand positioning strengthens relationship
integration with e-commerce facilitates order updates and tracking
Further refine segmentation for future campaigns, explore new automations for post-sale support, and expand message personalization based on customer behavior and preferences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.