recovers customers who started but did not complete a purchase
Configured time: 60Segmentation and automation for engagement and customer recovery
Loja Sempre Linda Bolsas uses automations and segmentation to improve communication and recover sales.
Summary: Improvement in sales recovery through the retargeting of customers who abandoned carts, reduction of manual work with automatic messages, keeping customers informed about their orders, and organizing targeted mass campaigns that increase the relevance of communications.
A feature connected to the client's real routine.
Loja Sempre Linda Bolsas is an online store focused on handbags and women's accessories, with delivery across Brazil and conveniences such as installment payments and free shipping above a certain amount. The e-commerce uses the Nuvemshop platform and aims to optimize customer relationships through automations and targeted campaigns. The program aims to recover customers who abandoned carts, keep customers informed about their orders and shipments, and organize segmented mass campaigns for specific audiences, avoiding generic communication and spam.
Automations configured for cart recovery, order confirmation, and shipment updates are used, which send automatic messages at strategic moments. Mass campaigns are segmented by tags that separate audiences such as new customers, at-risk customers, inactive customers, and recent buyers, ensuring targeted communication.
01
Sales opportunity recovery
02
Reduction of manual work with automatic messages
03
Keeping customers informed about orders and shipments
04
Personalized and segmented communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts, keep customers informed about their orders, and avoid generic communication that could be perceived as spam, ensuring relevance and personalization in messages. Implementation of automations for cart recovery, order confirmation, and shipment updates, as well as the use of tagged segmented mass campaigns that identify different customer profiles, providing personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Order Paid: intensive use
Recent use: Cart Recovery: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic messages for cart recovery
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Mass campaigns segmented by tags that identify different profiles
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Avoid generic communication and spam with targeted messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is fundamental to avoid spam and increase message relevance
Automation reduces manual work and increases operational efficiency
Keeping customers informed improves the shopping experience
Segmented campaigns allow for better engagement and relationship
Expand the use of automations to include incentives for first purchase and review messages, as well as deepen segmentation for repurchase and loyalty campaigns, further enhancing customer relationships.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.