recover customers who started a purchase but didn’t finish
Configured time: 60Segmentation and automation for customer engagement and recovery
Loja Sempre Linda Bolsas uses automations and segmentation to improve communication and recover sales.
Summary: Improve sales recovery by re-engaging customers who abandoned carts, reduce manual work with automated messages, keep customers informed about their orders, and organize segmented campaigns that increase the relevance of communications.
A feature connected to the customer's real workflow.
Loja Sempre Linda Bolsas is an online store focused on women's bags and accessories, offering delivery throughout Brazil and conveniences such as installment payments and free shipping above a certain value. The e‑commerce uses the Nuvemshop platform and seeks to optimize customer relationships through automations and segmented campaigns. The program aims to recover customers who abandoned carts, keep customers informed about their orders and shipments, and organize targeted mass campaigns for specific audiences, avoiding generic communication and spam.
Configured automations are used for abandoned cart recovery, order confirmation, and shipping updates, sending automated messages at strategic moments. Mass campaigns are segmented by tags that separate audiences such as new customers, at‑risk customers, inactive users, and recent purchasers, ensuring targeted communication.
01
Recovery of sales opportunities
02
Reduce manual work with automatic messages
03
Keeping customers informed about orders and shipments
04
Personalized and segmented communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts, keep customers informed about their orders, and avoid generic communication that may be perceived as spam by ensuring relevance and personalization in messages. Implement automations for cart recovery, order confirmation, and shipping updates, and use mass campaigns segmented by tags that identify different customer profiles to provide personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Order Paid: heavy use
Recent use: Cart Recovery: high usage
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends automatic messages to recover abandoned cart
This step keeps service, sales, campaign or support connected to the conversation history.
04
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
06
Mass campaigns segmented by tags that identify distinct profiles
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Avoid generic communication and spam with targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase message relevance
Automation reduces manual work and increases operational efficiency
Keeping customers informed improves the shopping experience
Segmented campaigns enable better engagement and relationship building
Expand the use of automations to include first-purchase incentives and review requests, and deepen segmentation for repurchase and loyalty campaigns, further strengthening customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.