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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

182 cases found
Total Brás Fashion & accessories · Welcome for new customers

Total Brás uses automations and segmentation to engage customers and drive repeat purchases in affordable women's fashion.

Fashion & accessories Automação Segmentation
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Fuled Fashion & accessories · Welcome for new customers

Fuled uses automations and segmentation to improve communication and keep customers informed during the purchase journey.

Fashion & accessories Automação Segmentation
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Pluie Fashion & accessories · Recuperacao de carrinho abandonado

Pluie uses automation to recover abandoned carts and segments audiences to avoid generic messages.

Fashion & accessories Cart recovery automation Segmentation
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Ritz Era Fashion & accessories · First-purchase incentive

Ritz Era uses automations and segmentation for personalized campaigns that highlight the elegance and sophistication of a female audience.

Fashion & accessories Automação Segmentation
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Clothes Ambar ropa de mujer y accesorios Fashion & accessories · First-purchase incentive

A women's fashion store uses WPP Marketing for automation and segmentation, driving first purchases and avoiding generic messages.

Fashion & accessories Marketing automation Segmentation
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Orion Relojes - Relojes Y Accesorios Fashion & accessories · Atualizacao de envio

Orion Relojes uses automation for shipping updates and segmentation for personalized campaigns, preventing spam and improving communication.

Fashion & accessories Automação Segmentation
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Slingbag.ar Bags & handbags · Mass messages

Slingbag.ar uses targeted segmentation and mass campaigns to engage specific audiences, avoiding generic messaging.

Bags & handbags Mass campaigns Segmentation
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Lieber Bock Als Fohlen Fashion & accessories · Welcome for new customers

Lieber Bock Als Fohlen uses automations and segmentation to keep customers informed and engaged with personalized Cologne products.

Fashion & accessories Marketing automation Segmentation
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Arquibancada 07 Fashion & accessories · Mass messages

Sports fashion store uses targeting and mass messaging to engage fans without generating spam.

Fashion & accessories Mass campaigns Segmentation
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Star Concept Fashion & accessories · Payment pending

Star Concept uses WPP Marketing automation and segmentation for personalized communication and payment recovery.

Fashion & accessories Message automation Segmentation
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Loja Oficial Do Sampaio Fashion & accessories · Welcome for new customers

Loja Oficial Do Sampaio uses automations and segmentation to improve communication and fan experience.

Fashion & accessories Automação Segmentation
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Arianys Baby Fashion & accessories · Recuperacao de carrinho abandonado

Arianys Baby uses automations and segmentation to recover carts and remind about payments, improving the shopping experience.

Fashion & accessories Abandoned cart recovery automation Pending payment automation
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BeidÊ Fashion & accessories · Mass messages

BeidÊ uses segmentation and mass campaigns to engage plus-size women's jeans customers.

Fashion & accessories campanhas em massa segmentação
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Vertiqo Fashion & accessories · Welcome for new customers

Vertiqo uses automations and segmentation to improve the customer experience and communication.

Fashion & accessories Automação Segmentation
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Luma Loungewear Fashion & accessories · Welcome for new customers

Luma Loungewear uses automation and segmentation to keep customers informed and engaged.

Fashion & accessories Automação Segmentation
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Nm Intimates Fashion & accessories · Recuperacao de carrinho abandonado

Nm Intimates uses automation to recover abandoned carts and segments audiences for personalized communication.

Fashion & accessories Abandoned cart recovery automation Segmentation
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Shaka Cmmnty Fashion & accessories · Welcome for new customers

Shaka Cmmnty uses automations and segmentation to improve customer communication and experience in the online fashion store.

Fashion & accessories Automação Segmentation
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Love This Fashion & accessories · Recuperacao de carrinho abandonado

Love This uses automation to recover abandoned carts and segmentation for efficient communication with store owners.

Fashion & accessories Marketing automation Recuperação de carrinho
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Pf Prime Fashion & accessories · Welcome for new customers

Pf Prime uses welcome automation and segmentation to improve the experience of fashion customers.

Fashion & accessories Automação Segmentation
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Nadina’s Lencería Fashion & accessories · Welcome for new customers

Nadina’s Lencería uses automations and segmentation to engage customers with personalized messages and avoid spam.

Fashion & accessories Automação Segmentation
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Secret Store Fashion & accessories · Welcome for new customers

Secret Store uses automations and segmentation to improve customer communication and experience during renovations.

Fashion & accessories Automação Segmentation
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Duovo Fashion & accessories · Welcome for new customers

Duovo uses automations and segmentation to engage customers and optimize processes in fashion and accessories sales.

Fashion & accessories Automação Segmentation
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Pato Pampa Fashion & accessories · Welcome for new customers

Pato Pampa uses automations and segmentation for personalized communication, keeping customers informed and creating a repurchase cadence.

Fashion & accessories Marketing automation Segmentation
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El Patrao Fashion & accessories · Recuperacao de carrinho abandonado

El Patrao uses automation to recover customers who abandon carts, reducing manual work and increasing the chance of conversion.

Fashion & accessories Automação de Recuperação de Carrinho Nuvemshop
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.