welcomes new customers with an automatic message
Active automationAutomation and segmentation for effective engagement in personalized fashion
Lieber Bock Als Fohlen uses automations and segmentation to keep customers informed and engaged with personalized Cologne products.
Summary: Improved campaign organization, reduced manual work, keeping customers informed, and creating an effective cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
Lieber Bock Als Fohlen produces and sells stickers, T-shirts, caps, bags and other personalized accessories themed around the city of Cologne, serving residents, tourists and fans of themed products. Keep customers informed and engaged, improve the shopping experience, and strengthen relationships through relevant, segmented communication.
Use of automations for welcome messages, order confirmation and shipping updates, as well as targeted campaigns that avoid generic communication or spam by sending specific messages to audiences such as new customers, at-risk customers, and recent purchasers.
01
Personalized communication
02
Redução do trabalho manual
03
Engajamento segmentado
04
Customer-reported maintenance
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for a diverse audience by avoiding generic messages and keeping customers informed throughout the entire purchasing process. Implement automations integrated with Wix e-commerce to automatically send welcome messages, order confirmations, and shipment updates, combined with targeted campaigns for specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for order welcomes, confirmations, and updates
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending targeted messages to audiences such as new customers and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância da comunicação
Automation reduces manual effort and improves the customer experience
Personalized communication strengthens customer relationships
Expand the use of segmentations to new audiences, integrate new automations for evaluation and support, and amplify thematic campaigns to increase engagement.
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