Segmented communication for fans with smart campaigns

Sports fashion store uses targeting and mass messaging to engage fans without generating spam.

Fashion & accessories Mass campaigns Segmentation Personalized communication WPP Marketing E-commerce

Summary: Helps keep customers informed about news and promotions, reduces the risk of irrelevant communication, organizes campaigns by segment, and improves engagement with the target audience.

A feature connected to the customer's real workflow.

Arquibancada 07 is an online store specializing in sports apparel, particularly national and European club shirts and retro national team jerseys, offering online payment and free shipping to the Southeast region. Engage different profiles of fans and customers with relevant messages, avoiding generic communication or spam.

Use tags to segment audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers, sending personalized mass campaigns to each group.

01 Personalized communication

02 Spam reduction

03 Engajamento segmentado

04 Campaign organization

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep communication relevant and personalized for different customer profiles, avoiding generic messages that may be perceived as spam. Implement mass campaigns with segmentation via WPP Marketing, using tags to organize audiences and direct specific messages to each segment.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Audience tag segmentation Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending mass campaigns tailored to each segment Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Occasional use to prevent message overload This step keeps service, sales, campaign or support connected to the conversation history.

Integration with e-commerce platform for up-to-date data This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation prevents generic communication and improves acceptance

One-off campaigns keep interest without tiring the customer

Integration with e‑commerce simplifies personalization and management

Knowing your audience profile is essential for the success of campaigns

Expand the use of automations for abandoned cart and repurchase messages, and integrate reviews and support to enhance the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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