welcomes new customers with an automatic message
Active automation · with mediaSegmented communication that strengthens the relationship with intimate apparel customers
Nadina’s Lencería uses automations and segmentation to engage customers with personalized messages and avoid spam.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed, and creates an engagement cadence that strengthens the buying experience.
A feature connected to the customer's real workflow.
Nadina’s Lencería is an Argentine online store specializing in women's lingerie, offering exclusive products focused on quality, design and fast shipping across the country. Improve customer communication through automated and segmented messages to boost engagement, recover abandoned carts and confirm orders.
Uses configured automations to welcome new customers, encourage first purchases, recover abandoned carts, request post-purchase reviews and confirm orders by sending specific messages to segmented audiences.
01
recuperação de carrinho abandonado
02
welcome messages
03
automatic order confirmation
04
solicitação de avaliação pós-compra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, efficient communication with different audiences to increase conversion and loyalty without creating generic or excessive messages. Implement WPP Marketing automations with segmentation by tags that identify audiences such as new customers, at-risk customers, recent purchasers, and top customers, ensuring targeted and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 21 · with mediarecover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaengages the customer at the moment they show interest
Active automation · with mediaautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Tag-based segmentation to identify different audiences
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of messages based on customer behavior
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns targeted to specific audiences to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual work and increases operational efficiency
Personalized messages help strengthen the relationship with the customer
Post-purchase confirmation and review contribute to a positive experience
Evaluate activating the repurchase automation to encourage returns and explore targeted mass campaigns to expand reach with personalized messages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.