automatically welcome new customers with message
Active automation · with mediumSegmented communication that strengthens the relationship with lingerie customers
Nadina’s Lencería uses automation and segmentation to engage customers with personalized messages and avoid spam.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed, and creates an engagement cadence that enhances the shopping experience.
A feature connected to the client's real routine.
Nadina’s Lencería is an Argentine online store specializing in women's lingerie, offering exclusive products focused on quality, design, and fast shipping nationwide. Improve communication with customers through automated and segmented messages to increase engagement, recover abandoned carts, and confirm orders.
Uses configured automations to welcome new customers, encourage first purchases, recover abandoned carts, request post-purchase reviews, and confirm orders, sending specific messages to segmented audiences.
01
recuperação de carrinho abandonado
02
welcome messages
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Automatic order confirmation
04
solicitação de avaliação pós-compra
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and efficient communication with different audiences to increase conversion and loyalty without generating generic or excessive messages. Implementation of WPP Marketing automations with segmentation by tags that identify audiences such as new customers, at-risk customers, recent buyers, and top customers, ensuring targeted and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 21 · with mediumrecovers customers who started but did not complete a purchase
Configured time: 60 · with mediumStimulates the customer when they show interest
Active automation · with mediumAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: occasional use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Tag-based segmentation to identify different audiences
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of messages based on customer behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Campaigns focused on specific audiences to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual work and increases operational efficiency
Personalized messages help strengthen the relationship with the customer
Post-purchase confirmation and review contribute to a positive experience
Evaluate the activation of re-purchase automation to encourage returns and explore segmented mass campaigns to expand reach with personalized messages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.