recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery with smart segmentation
Pluie uses automation to recover abandoned carts and segments audiences to avoid generic messages.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their carts, and creates segmented, efficient communication.
A feature connected to the customer's real workflow.
Pluie is an online store focused on women's fashion, offering garments such as dresses, blouses, skirts, and knits, serving women interested in fashion with a fast shopping experience and free shipping. Recover customers who started a purchase but didn't complete it, increasing conversion without generating intrusive communication.
Active automation that sends messages to customers who abandoned their cart after a configured time, using tag-based segmentation to ensure messages are relevant and targeted.
01
Abandoned cart recovery
02
Comunicação segmentada e relevante
03
Redução de trabalho manual
04
Melhora na experiência de compra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover sales opportunities without bothering customers with generic or excessive messages, keeping communication relevant and segmented. Implement abandoned cart recovery automation with configurable timing and use tag-based segmentation to target specific campaigns to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identifying customers with abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Tag-based segmentation to target campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Tag-based segmentation increases campaign relevance
Automação reduz esforço manual e melhora eficiência
Personalized communication improves customer relationships
Expand the use of segmentation to other repurchase and loyalty campaigns, and integrate new automations for support and product reviews.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.